Tag Archives: woolworths
Event: Heavy Chef September 2011 “Corporates As Publishers”
The Heavy Chef show rolls back into Johannesburg. After an overwhelming response to last month’s event with Nikki Cockcroft it appears that Nikki is going to be talking at the next Heavy Chef Session on the 20th September.
The Heavy Chef Project is a portal created by the good people at leading digital marketing agency [...]
Four web PR mistakes that Woolworths could have avoided
South African retailer Woolworths made the decision to pull religious magazines off the shelves this week: apparently, they don’t sell well. As soon as the news hit the internet, a veritable storm of comments – mostly negative – began appearing on the company’s Facebook page. The page has over 34,000 fans, many of whom are [...]
SA online retailer holds Woolworths to ransom
I’m a huge fan of guerrilla marketing. As a business owner, I’m well aware of the limitations of marketing budgets and the ongoing quest to spot snappy marketing opportunities. And so, when I saw this from my colleagues over at Yuppiechef, I rubbed my hands in glee.
I’ve been tweeting about it like crazy, but I [...]
