Tag Archives: viral advertising
Five Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
New term in tourism marketing: Ninja Marketing
We at World Wide Creative have a number of property clients, both in Europe and in Africa. It’s a tough market to make inroads on the internet since there is so much competition out there. Agency brains trusts now have to come up with creative and innovative ways to make their campaigns stick.
So check this [...]
Viral advertising for KFC: “When you’re feeling bored at KFC”
The Heavy Chef Project points us at a KFC viral email doing the rounds. We think it’s pretty funny, but not sure if it’s actually a KFC initiative, or whether it’s some dude who was mucking about with his chicken bones. We’re betting it’s the latter, but if I was KFC, I wouldn’t be too [...]
