Tag Archives: tips
Social Bookmarking: Simple Tips To Boost Website Traffic
You can easily boost your traffic sources by following a few simple tips on how to use Social Bookmarking as part of your Internet marketing strategy. Social bookmarking is one of the best kept secrets of Search Engine Marketing. Millions of sites like yours are bookmarked rapidly and shared by real people giving it an [...]
Crafting A Business Plan, For Freelancers
So, you want to start a freelance business. Or, you’ve started one, and you want to formalise or clarify your offering in your mind. It’s business plan time. They aren’t just for the biggies; for the entrepreneurs aiming to sell 100,000 units of personalised coffee mugs during Q4. They’re a useful way to turn your [...]
Welcome Back, Entrepreneurs: 5 Challenges To Get You Started
Well, it’s happened. Another year has rolled over, and 2012 marks the 7th year that Ideate has been championing South Africa’s entrepreneurs. We hope that this year will be a cracker for you, and that it will bring your dreams to reality. To kick things off, we want to challenge our readers to expand their [...]
Holiday Finance Tip: Protecting Your Valuables
This one’s more of a holiday checklist, but still super-important to ensure you don’t end up wasting your hard-earned money if something goes south this holiday season. First-off, if you’re leaving home on holiday, make sure that you don’t make it an absolute giveaway that you’re not there – holiday time is peak season for [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral content [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
Sir Richard Branson’s Eight Ideas To ‘Screw Business As Usual’
Saturday night saw the South African launch of Sir Richard Branson‘s new book ‘Screw Business As Usual’, in Randlords Johannesburg. I attended with fellow Ideate reporter Yolandi Janse van Rensburg and managed to chat to the great man himself. He was his usual effervescent self, clearly loving the challenges of turning traditional business models on [...]
Looking Back To Plan Forward: Part 4
This week we will take a short journey through a series of exercises that we use to cement the leanings from the past year and prepare for the quantum leap into 2012. The final part to this planning exercise is to make a list from your outstanding issues that needs and can be addressed in [...]
Looking Back To Plan Forward: Part 3
This week we are taking a short journey through a series of exercises that we use to cement the leanings from the past year and prepare for the quantum leap into 2012. Today we will begin to look ahead to 2012 and put pen to paper on what your BHAGs and WIGs are. Let’s start [...]
How HR Is Influencing Business Success In A Changing Environment
Human resource management (HRM) has been a misunderstood and under utilised business resource for many years – but modern organisations are waking up to the potential and competitive advantage that a strong HR team can offer. HR staff used to be seen as the administrative enforcers of the business’ management team – executive-centric and reactive, [...]




