Tag Archives: Technology/Internet
Is the internet magic?
I was sent a brilliant presentation the other day that echoed a thought on my mind over the last few months. In a post titled ‘harbouring a healthy skeptism for the internet‘ I speak about the need to stop seeing the internet as a quick solution for you to make money. This is the mindset [...]
Break-through technologies from 2009
What’s the first technological innovation that comes to mind when you think about this past year? I’ve listed a few of my favourite technologies of 2009. These technologies opened doors to new avenues for the future and were the talk of the town for months. Yolandi Janse van Rensburg writes about social media, marketing, life [...]
Are you ready for the future?
“Did You Know” videos on YouTube have been around for a while, freaking people’s minds with factoids about the now / the future. This is the latest one I’ve seen, mainly focused on US technology consumption, but interesting nonetheless. Some excerpts: Feb 2008, Barack Obama raised $55m in 29 days on social networks, compared to [...]
Introducing Sean Tucker, Ideate’s social media “guy” (with a special offer to boot)
Sean Tucker, social media specialist, connected with us a while back after attending a digital marketing presentation via The Heavy Chef Project. We liked him immediately. He’s a straight-forward no-nonsense kinda guy. So, we’re stoked that he’s going to write a series of articles on Ideate about social media stuff for entrepreneurs. This kind of [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole. Point 4: Execution is everything! The best laid plans [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole. Point 3: Understand the two most important rules in branding [...]
New design, new direction for Ideate!
Today is a big day for us. Shane, Andrew and I (the three main protagonists behind Ideate) are stoked to launch the first redesign for Ideate in two years. It’s kinda sad too, since the old design has been featured on pretty much every cool design gallery around the globe, and had more than just [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here] Point 2: Figure out what your message is (and make sure it’s special!) [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview. Point 1: Understand what branding means This is where the [...]
What the Apple website would have looked like in 1983
The Heavy Chef Project website points us in the direction of this classic anachronistic design of what the Apple website would have looked like in 1983. This is geek smarts at its finest. Nice one. Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide [...]
