Tag Archives: techniques
Crafting A Business Plan, For Freelancers
So, you want to start a freelance business. Or, you’ve started one, and you want to formalise or clarify your offering in your mind. It’s business plan time.
They aren’t just for the biggies; for the entrepreneurs aiming to sell 100,000 units of personalised coffee mugs during Q4. They’re a useful way to turn your [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
1 Min. With A Superhero: Cheryl Nesbitt, Founder Of Africa’s Biggest Cooking School
For those of you who don’t know who Cheryl Nesbitt is, this interview should make illuminating reading. I have fond memories of sitting in Cheryl’s Cape Town living room back in the first days of Capsicum Cooking School, brainstorming her marketing strategy. Even back then it was apparent that Cheryl’s drive, determination and attention to [...]
How To Get Unstuck: A Guide For Entrepreneurs
This time of year many creatives are tired, worn out and often suffering from just stuckness. It has been a long year to ride, often with little or no break and we long for the leave that we know we will not take but desperately need.
We entrepreneurs expect of ourselves to just push through [...]
3 Top Work From Home Tips
So, you’re a trailblazing entrepreneur who works from home, deftly selling your talents to grateful clients who are only too lucky to have you as their remote project coordinator? For many South African professionals this is the dream, working from home, being your own boss, scheduling your own hours.
And unless you’re dead-set on completing that [...]
The 13 ‘P’s Of Growing Your Business
This post, although profound is not perfect or anything to do with Mr. Poppins Penguins. It is filled with propaganda issues pertaining to profit and procurement in your small business. So without further pause, here are the 13 P’s, in no specific order, you should be peering at when leading a business – proactively of [...]
Business Veteran Rob Clarke Shares Secrets Behind His Four Decades Of Succcess
Through a recent study conducted with regards to business success, it became clear that South Africans are highly enterprising and can find innovative ways of making a living. What has also become clear, however, is that only about 3% of entrepreneurs become employees, thus affording employment to somebody else.
Most entrepreneurs remain ‘lifestyle entrepreneurs’ creating [...]
Are Business Plans Like Battle Plans?
So you’ve downloaded a business plan template and you’ve sharpened your pencils and got out your calculator. If you go ahead and fill in all the boxes, will this plan be the foundation of a great business? I want to focus on what really goes into a good business plan, or a “business think” as [...]
PayPal Co-Founder Max Levchin’s Top 25 Lessons I Learned As A Young Entrepreneur
Max Levchin is the co-founder of the world’s biggest online payment system, PayPal (those of you who are FNB customers may have signed up for it) and founder of media-sharing service Slide, recently sold to Google for close to $200m. Levchin is a highly respected computer scientist, but is most widely known as a brilliant [...]
