Tag Archives: social media
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview.
The brand narrative [...]
The Social Entrepreneur: Talk about success
In order to secure business, people need to trust you and there are two main ways to help this along.
The first is through personal recommendation and relationship – they know you, they know what you’re about and trust is a result of your personal relationship.
The second way is for the client to make up their [...]
Major On-line Retailing Conference goes to Cape Town
Next month, you have the opportunity to join prominent figures in industry for what is going to be the most informative on-line retailing event to be held in Southern Africa.
The On-line Retailing Conference that will be held in Cape Town on the 14th and 15th September, 2011 at the Cape Town Lodge Hotel and [...]
Why Should You Care About Google Plus (video)
There’s been a LOT of buzz about Google’s new social network lately and feedback has been mixed. I’ve been checking it out specifically because of criticism over the past few years of Google not being able to compete in the social space.
Terms like ‘one trick pony’ have been levelled at the search giant, and [...]
1 min with a superhero: Lani Carstens from John Brown Media
This morning we’re chatting to Lani Carstens, head of John Brown Media in South Africa. Lani is positioning her company for growth in these turbulent times for publishing titles, and she took some time to chat to us about how she wants to do it.
Lani, you refer to John Brown as a ‘Content Agency’ [...]
The Social Entrepreneur: Using e-mail to connect with potential clients
E-mail newsletters are still well-used by the majority of South Africans and the biggest benefit to using it is that it’s an understood medium of communication. The second-biggest benefit? It’s a great way to connect with potential clients and keep up regular communication without too much effort or time spent in meetings.
Remember that your decision [...]
Social Medial: It’s impact on PR tactics
Social media platforms have forever disrupted traditional PR works in its processes, values, strategies and campaigns. These methods of communications have moved from being the social domain of individuals to a rapidly growing and vastly changing landscape which the PR industry ignores at its peril.
Social media has the benefits of being a way to speak [...]
The Social Entrepreneur: Using Facebook to recruit your cheerleading team
Entrepreneurship can be lonely. But keeping Facebook up-to-date with your personal and business news can build a group of people online who are happy (and in fact very interested) in supporting you and your business because they feel connected to you. And with over 300 million people on Facebook, there’s very little reason to be [...]
The Social Entrepreneur: Using Twitter to book meetings
People often ask how Twitter can be beneficial in business. I answer this by asking how golf days are good for business.
Golf days are all about networking and meeting new people who could be potential business partners. The access to high profile people is key. It’s important not to seem over-eager, whilst still remaining focused [...]
Facebook’s New Social Widget, the ‘Send’ Button
What does it mean for your website? Similar to the Facebook ‘Like’ button, the new ‘Send’ button will allow users the opportunity to share your website content, but with selected contacts. In mid November last year, Mark Zuckerberg released a figure that roughly 4 billion private messages are sent daily on Facebook. More than 350 [...]
