Tag Archives: social media
For Effective Online Ad Spend You First Need To Understand Social Networks
Most people use multiple social networks, says Marc Herson of 2go – and brands need to become familiar with the landscape to ensure they target their spending effectively. 2go is a mobile social network targeting users in emerging markets, particularly in Africa. The company has over 20 million registered users across South Africa, Kenya and [...]
Local, Mobile And Social Likely To Feature Massively This Summer
Summer is just around the corner, and with that the holidays, where our behaviour becomes more socially networked and driven. In essence there is more time to do social things and more downtime means more time spent on social networks and platforms. David Allardice, Marketing Director at evly.com shares his views on what he thinks [...]
Mangosuthu University Of Technology (MUT) Embraces Social Media To Revolutionise Communication
Looking to utilise digital and social media channels to improve communication and learning, Mangosuthu University of Technology (MUT) brought in the Heavy Chef team to increase understanding of the medium and facilitate idea generation. It is an innovative step for a university situated in a largely rural environment. “The MUT team chose to bring on [...]
Digital Customer Care: Are You Listening?
When it comes to digital, Customer Service Excellence is in huge demand. With the instant nature of the world we live in that includes Twitter, Facebook and the like, consumers have a permanent mouthpiece to sprout information and commentary about your business. As the old saying goes, “It takes months to gain a customer and [...]
Top 10 PR Tips For Entrepreneurs
Public Relations can be a powerful (and cost-effective) marketing tool for entrepreneurs and business owners. However, there is a lot more to it than the odd press release in your community newspaper every now and then. Ruth Steyn, an Academic Officer at GetSmarter shares with us her 10 tips on how you can use PR [...]
Traditional vs. Online Marketing – The Bigger Picture
In the Social Media landscape, marketers have been abuzz about what the future holds for Marketing. Marketers have questioned whether online marketing has replaced traditional marketing and whether Social Networks are here to stay. At the speed at which technology is advancing and the ways in which consumer behavior is shifting it’s not about the [...]
Unleashing The Power Of The Collective
Does your brand have a Facebook page? Do you ignore it except for checking how many “Likes” it has so you can brag about it on the golf course? If so, here’s some straight talk your social media manager might be too scared to give you: You’re missing a major opportunity. The hard truth is, [...]
Would You Pay To Use A Social Network?
Dalton Caldwell thinks so and his service, App.net, has over 11 000 backers who think so as well. This is something that I have often thought we would get to, social networks that charge. I don’t necessarily think it’s a bad thing, I just imagine feeling weird if I ever had to pull out my [...]
Tech-savvy Cape Town Tourism To Court More Mobile & Social Media Travellers
Tourism and technology have always made for good bedfellows, particularly when it comes to the use of social media platforms and mobile phone enablement. When travel went online it experienced fewer barriers to entry than most sectors as direct consumer exchanges, site aggregation, booking services and even airline ticket purchasing could easily be facilitated through [...]
Social Media, The Internet & Big Business: Influencing Everything From Store Inventories To MBA Programs
It should be no surprise to anyone that Web 1.0 technologies significantly changed business procedures. As reported by the BBC News in 2006, back when the dot.com boom was still freshly in memory, but old enough for people to have some perspective on it, internet sales reached $170 billion in 2006 (that figure is slightly [...]
