Tag Archives: social media marketing
How has the evolution and adoption of Social Media impacted PR tactics?
An Ideate reader sent through the question “How has the evolution and adoption of social media impacted PR tactics?”
Traditionally the role of the public relations practitioner was to manage the relationships between a brand, organisation or individual, and their various communities. These could include investors, customers, employees, media, friends and the local or international community. [...]
Is Facebook a Feasible option for a small business to grow their community?
A community on Facebook is no different to a group of people with a common interest. Not everyone speaks to everyone in your area, but you live within a community and only if that community is active, does it strive to achieve great things. I must say that simply “being” on Facebook is not a [...]
Using ‘word of mouth’ marketing in social media
Word of Mouth Marketing
I have had about 15 conversations with small businesses over the last week that still claim that word of mouth is still their number one lead generator.
Word of mouth marketing works so well because people hold the reference of a friend or family member in very high regard. The experience of [...]
