Tag Archives: soccer
The 2010 World Cup and the State of the Hospitality Industry in South Africa
The Ideate team are big fans of Peter Fleck and the team over at The Last Word Hotels. Having worked with this innovative hospitality company for three years at World Wide Creative, I’ve gotten to know and respect the single minded vision of Peter and his colleagues. We recently asked Peter to share his [...]
In anticipation of 2010: a brand new online soccer show
Ever the opportunists, World Wide Creative’s MD, Mike Perk and Bean Bag Media’s Jason Bagley, have collaborated on a brand new online soccer show. Yet-to-be named, raw and unplugged, these two soccer-crazed hooligans get together once a week to talk crap, about soccer, on film. The concept came about in the World Wide Creative studio, where the [...]
A uniquely African advertising campaign
A question that is often asked in marketing circles is: “Where is the great African ad-work?” In other words, many marketers believe there is a dearth of authentically African advertising for Africans, by Africans. Too many campaigns emulate American and European creative work, and is executed by teams more white than the Lions Super 14 [...]
