Tag Archives: Rui Esteves
Brewers & Union – the new venture from the team behind Vida
Today, the team (Shane, Andrew, Jon and myself) popped into our Ideate colleague Rui’s new porzie, the super-cool new eatery / beer house on the corner of Bree and Church St. in the city centre. It’s called Brewers & Union, and it’s quite simply, remarkable. Created by the same team that brought you Vida e Caffe, Rui [...]
Viral Videos on a Shoestring
Last night we attended the Heavy Chef session in Cape Town, where Rui Esteves shared his experiences in launching and selling Vida é Caffe. Like most start-ups they had no money for advertising, so they adopted a mixture of guerilla marketing on the streets of Cape Town, and viral videos. Yip, we’re talking 2001 and [...]
