Tag Archives: public relations
Social Medial: It’s impact on PR tactics
Social media platforms have forever disrupted traditional PR works in its processes, values, strategies and campaigns. These methods of communications have moved from being the social domain of individuals to a rapidly growing and vastly changing landscape which the PR industry ignores at its peril.
Social media has the benefits of being a way to speak [...]
How has the evolution and adoption of Social Media impacted PR tactics?
An Ideate reader sent through the question “How has the evolution and adoption of social media impacted PR tactics?”
Traditionally the role of the public relations practitioner was to manage the relationships between a brand, organisation or individual, and their various communities. These could include investors, customers, employees, media, friends and the local or international community. [...]
Business Tip of the Week: Public relations
When speaking in public, or being interviewed, be wary of “um-ing and aah-ing” when trying to think of your next point or an answer to a question.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. Gareth runs the coaching and consulting practice ‘Good Advice’. Gareth is [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
