Tag Archives: profit
Should I be focusing more on return on investment or net profit?
One of our super smart Ideate readers sent through a very interesting question via our suggestion box. The question was “Should I be focusing more on return on investment on net profit?” Here’s my answer:
The beauty of it is that the return on investment (ROI) and net profit are intrinsically linked – ROI is calculated [...]
Creating a Profitable Website for your Company: Step 7: Keep It Going!
The death knell for any online campaign is for it to lie stagnant. Think about it – there’s nothing worse than going to a site and the news page has an article about an office party three years ago. Your website should be updated often. If you start a blog, keep it current with industry [...]
Creating a Profitable Website for your Company: Step 6: Start Conversations Online
We’ve been looking at creating a profitable website for your company. To summarise, we looked at the following steps:
Define your objectives (What am I trying to achieve?)
Identify who you’re talking to (Where are they online, what are they wanting?)
Define your message (How can I be relevant AND stand out in a crowd?)
Choose your tools (What digital [...]
Creating a Profitable Website for your Company: Step Five: Identify Brand Ambassadors
This is the ‘secret sauce’ to your website campaign, so listen up closely. In every single successful marketing effort throughout history, there have been key people integral to making it work. In his seminal book “The Tipping Point”, Malcolm Gladwell calls these people ‘connectors’, ‘salespeople’ and ‘mavens’.
They are the influential figures within your target community [...]
Creating a Profitable Website for your Company: Step Four: Choose Your Tools
It’s not just about your website; it’s also about the tools you use to drive traffic, retain loyalty and build an online community around your offering. Each year sees a plethora of new online channels (e.g. Facebook, Twitter, LinkedIn, MailChimp, Mxit) coming out of the blue. Don’t be intimidated – if you’ve done the first [...]
Creating a Profitable Website for your Company: Step Three: Define Your Message
Last time we defined the first two steps in creating a profitable website for your company. The first step was to “Define Your Objectives”, where I encouraged you to ask the question “What am I trying to achieve?” The second step was to “Identify Who You’re Talking To” where we looked closely at your audience [...]
Creating a Profitable Website for your Company: Step Two: Identify Who You’re Talking To!
This is possibly the most important step of all. We see websites across every industry that fall into the trap of forgetting who they’re targeting. The common marketing mistake of listing features rather than benefits is ubiquitous in the digital marketing trade.
Fred Roed is the marketing guy in the Ideate crew. Fred is the [...]
Creating a Profitable Website for your Company: Step One: Define Your Objectives
This seems obvious, right? Like so many other areas in business, the fundamental basics are often forgotten, and this is no exception.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing [...]
Creating a Profitable Website for your Company
The penny dropped about 7 years ago when I was talking to a crowd of business owners. I asked the question “How many of you have a company website?” Every single member in the audience put their hand up. I then asked “How many of you see value in your website?” Not one person moved. [...]
Social Media: Show me the money!
Jerry Maguire screams “SHOW ME THE MONEY” into the telephone to convince his client that he is committed to making him more money. Its a great scene by Cuba Gooding Jr. and Tom Cruise and is worth watching. If you need a little reminder then check this out.
[youtube width="425" height="250"]http://www.youtube.com/watch?v=OaiSHcHM0PA[/youtube]
Cuba Gooding Jr. basically chose to [...]
