Tag Archives: online advertising
Marketing Event Focuses On Online Advertising: Johannesburg 23rd November
Never has a marketing medium presented a more murky and confusing profile as online advertising. Next week the premium monthly marketing event, the Heavy Chef Sessions, aims to bring clarity to this tricky topic.
Do people ever click on adverts? Should they even bother? Do those bouncing, flashing, irritating web ads hold any value within [...]
Three Core Benefits of Pay Per Click Advertising
The overflow of information online leads us all onto search engines and social platforms to help us find the information we’re looking for. Search engines are obliged to provide the most relevant information to our queries; otherwise we would simply not come back. Pay per click is a reliable and convenient way to advertise online, [...]
Did someone say Video?
Did you know that Youtube is the 5th largest website visited by South Africans? That means that Youtube is bigger than Twitter! yet for some reason business people and brand managers seem to think that South Africans don’t watch video on the internet. Something about bandwidth costs apparantly (Mweb and Afrihost seem to be sorting [...]
A new platform in Facebook: Community Pages
Facebook have released a new platform call community pages. I have expanded of what community pages are on my blog if you need to catch up a little.
This article however looks at something important to consider now that Facebook has created and unofficial basis for discussing brands online.
You see big brands have started to take [...]
Google – no longer the King of the Internet?
Two weeks ago Facebook received more traffic than Google in the US.
Although this is a statistic about American traffic there is cause to believe that this is a sign of the future of the internet. Americans in general use the internet more than the rest of the world and have become the internet trend [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
