Tag Archives: Mobile campaigns
Five Steps To A Viral Mobile Campaign – Step 4: Use Video
I love video, it’s such a simple media to share and it engages so many senses. I understand why ATL, and TV specifically, has been the Biff since the 40’s. The beautiful stories told by brands in 30 seconds – just look at some of the awesome work by Allan Gray and I really enjoyed [...]
Five Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
