Tag Archives: Marketing
The Social Entrepreneur: Use blogging to force your learning curve
As an entrepreneur you always need to learn. The process of learning is all about consuming data and organising it in some way that it can be useful. Here are two tips to better learning using social media:
Tip #1: Think it through
I started using blogging as a place to think through my ideas and [...]
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview.
The brand narrative [...]
The Social Entrepreneur: Talk about success
In order to secure business, people need to trust you and there are two main ways to help this along.
The first is through personal recommendation and relationship – they know you, they know what you’re about and trust is a result of your personal relationship.
The second way is for the client to make up their [...]
New ‘Charm School for Drivers’ launched in SA
A lack of good road manners and inconsiderate drivers strike a serious cord with South Africans, and cause untold frustration on our roads. In an effort to highlight and curb hazardous and aggressive driving, Europcar has launched “Charm School for Drivers” – a fun but firm course in good manners and charming etiquette behind the [...]
The Social Entrepreneur: Using e-mail to connect with potential clients
E-mail newsletters are still well-used by the majority of South Africans and the biggest benefit to using it is that it’s an understood medium of communication. The second-biggest benefit? It’s a great way to connect with potential clients and keep up regular communication without too much effort or time spent in meetings.
Remember that your decision [...]
Anti-Social Networking & The Rise Of Contextual Connections
Despite the effectiveness of social media, Rich Mulholland – one of South Africa’s most admired entrepreneurs and public speakers – believes the shape of digital networks will change in the near future.
Rich argues that, at some point, we will reach saturation point. Our profiles cannot be peddled ad infinitum and our attention filters will [...]
The Social Entrepreneur: Using Facebook to recruit your cheerleading team
Entrepreneurship can be lonely. But keeping Facebook up-to-date with your personal and business news can build a group of people online who are happy (and in fact very interested) in supporting you and your business because they feel connected to you. And with over 300 million people on Facebook, there’s very little reason to be [...]
The Social Entrepreneur: Using Twitter to book meetings
People often ask how Twitter can be beneficial in business. I answer this by asking how golf days are good for business.
Golf days are all about networking and meeting new people who could be potential business partners. The access to high profile people is key. It’s important not to seem over-eager, whilst still remaining focused [...]
The Social Entrepreneur: Connecting with potential business partners
I work with TomorrowToday – a consultancy of international thought leaders in the areas of leadership, talent and generation theory – and I managed to secure a meeting with their leadership expert, Keith Coats, in the hope that I could gain some insight into how I could structure my consultancy.
The meeting went a completely different [...]
The Social Entrepreneur: Making yourself heard
Entrepreneurs need to embrace to idea of making themselves heard. If you’re not willing to tell the world about your product, then they may never hear about you.
Look into starting a blog that will attract your target market. You can do this by blogging about topics that surround your industry. Make sure to add your [...]
