Tag Archives: Marketing
The Biggest Evidence Bag in SA – The Drive Dry Campaign
I’m a huge fan of guerilla advertising campaigns and I sure think this campaign from Brandhouse was very successful.
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 wheels. Besides moonlighting as the Heavy Chef girl at World [...]
Business Tip of the Week: Marketing/Networking
Do something different if you’re trying to reach the big boys. If you’re trying to pitch an idea (or lay out a sales proposal, or just pick someone’s brain), but are struggling to reach the decision makers, try a different tack.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look [...]
Business Tip of the Week: Marketing/Pricing
Know your value offering, and stick to your guns on pricing. When times get tough for a business, and customer numbers start dwindling, one of the first things that many business owners do is slash their prices.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. [...]
PayPal could be the best thing for World Cup 2010
PayPal is now available in South Africa. Most of us don’t really understand what this means and why it’s so significant so I thought it would be a good topic to jump into. Previously, it has been fairly difficult for South Africans to trade over the internet with each and with the rest of [...]
Neuromarketing, no not the ……. probe!
Marketing is once again looking to science to validate the existence for media campaigns and invasive images to barricade our view of the real world and to manipulate us into purchases we would not normally make.
Bruce Wade is a survivor of the corporate and NGO world, author, speaker, business owner and entrepreneur, [...]
Social Media: Show me the money!
Jerry Maguire screams “SHOW ME THE MONEY” into the telephone to convince his client that he is committed to making him more money. Its a great scene by Cuba Gooding Jr. and Tom Cruise and is worth watching. If you need a little reminder then check this out.
Cuba Gooding Jr. basically chose to keep Tom [...]
Tip for the Week From The Finance Coach
Finance tip: Estate planning
Draw up, or update, your will. Having recently gone into a new tax year here at home, and with the tax changes in the annual Budget having been announced, it reminded me that it’s a good time to have a look at your will. For too many people, this is something they [...]
Business Tip of the Week: Marketing/Pricing
Know your value offering, and stick to your guns on pricing. When times get tough for a business, and customer numbers start dwindling, one of the first things that many business owners do is slash their prices.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. [...]
Guerilla Marketing: What Makes it so Successful?
What makes guerilla marketing campaign so successful? They are unexpected, unconventional and potentially interactive. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget rather than a big marketing budget. What it is big on is creativity. Consumers are usually targeted in unexpected places. Guerilla [...]
The Heavy Chef’s Guide to Branding: Point 5
Point 5: Keep your promises!
This is a follow on from Heavy Chef Guide to Branding Point 1 (Understanding branding), Point 2 (Define your message), Point 3 (Brand consistency and pervasiveness), and Point 4 (Execution is everything) in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but [...]
