Tag Archives: Marketing
SA’s Animation Trends For 2013
For years film producers have impressed us with their creativity and the viewing public has responded by demanding ever increasing excitement and daring for their visual entertainment and pleasure, at home or in cinemas. In keeping with this, or perhaps largely because of it, local animation and digital content creation is not only growing at a phenomenal pace, but [...]
December Event In Cape Town: The State Of E-commerce With Yuppiechef, Zando And Kalahari
Well known digital marketing education portal Heavy Chef is hosting its last “Heavy Chef Session” of 2012 on the 13th December, entitled The State Of E-Commerce featuring speakers from leading e-commerce portals Yuppiechef, Zando and Kalahari. The Heavy Chef is an initiative by leading South African digital marketing agency World Wide Creative, and offers training [...]
Packaging Has A Purpose
Although there is a recent trend away from over-packaged products due to a growing concern for the environment, we cannot negate the necessity of packaging. Packaging plays an important role in terms of protection, storage and hygienic handling of a product. Also importantly, packaging plays a key role in the marketing mix. Timothy Beattie, General [...]
Corporate Use Of ‘Gamification’ Drives Brand Engagement And Business Goals
Companies of all kinds have begun to introduce‘ gamification’ into the way their products, processes, training and marketing are presented and consumed. Gamification is particularly successful at promoting engagement with brands and portfolios, and driving strategic objectives like increased sales, marketing and even innovation. This is because of a predisposition in many people to respond [...]
DTI Pays Out Grant To Cybercharge
In her budget speech during the National Assembly on the 18th of May 2012, the Deputy Minister, Elizabeth Thabethe, pointed out that the success of the economy is dependent upon the increased participation of entrepreneurial businesses in the mainstream economy. “SMMEs are principal driving forces of economic growth and development.As the ANC-led government we are [...]
Gumroad – Sell Like You Share
19 year-old Sahil Lavingia is the designer/founder/CEO of Gumroad. He was previously at Pinterest and has an impressive list of projects he has either started or been involved in on his website. Sahil has now turned his attention to Gumroad, a startup that aims to help you sell like you share, easily and quickly. “Gumroad [...]
The Marketer’s Arsenal
A successful marketer has a few tricks up their sleeve. In an industry brimming with creativity and fluctuating demands, marketers must be able to adapt and deliver. The shifting landscape of increasingly savvy consumers necessitates marketers who possess certain attributes. Whether learned or inherent, the following skills are vital to a successful career in the [...]
Ouma Rusks Dips Into New Generation
Last year, Foodcorp and Design Indaba teamed up to create the Design Challenge 2011, providing the opportunity for young design students to recreate four of Foodcorp’s iconic brands, including the timeless Ouma Rusks. The winners of the challenge were announced at this year’s Design Indaba. Cape Peninsula University of Technology Students Inus Smuts and Leon [...]
MetropolitanRepublic Wins One Show Entertainment Silver Pencil With Wimpy Braille
It was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign, one of only two Pencils awarded this year to South Africa agencies. The highly publicised campaign which reached audiences worldwide and generated over R5 million worth of PR, [...]
Bringing A Brighter Future For Marketing Professionals To South Africa
Coinciding with the launch of its ‘Turn the World GMN in May’ campaign, Global Marketing Network, the Global Accreditation Body for Marketing Professionals, has today announced Anacalypsis Strategy & Marketing Consultants as its Country Director in South Africa. Said GMN’s Chief Executive, Darrell Kofkin. “With an estimated 20 million people working in a definable marketing role in the [...]
