Tag Archives: Marketing
Local SA Creative Shop Gets Hard Core With Ed Hardys Energy Drink
Ed Hardy Energy Drink, synonymous with the tiger logo on their apparel, approached MetropolitanRepublic in December 2011 to create ads for their new energy drink.
When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so [...]
Five Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
SA Sports Illustrated February Issue Introduces 3 Different Covers
At Ideate we’re huge fans of rugby, and as a result we love SA Sports Illustrated. Over the past few years it has become an annual tradition for Sports Illustrated to devote its February edition almost entirely to Super Rugby, the southern hemisphere’s biggest and best-loved provincial rugby competition.
February 2012 is no different. This [...]
Holiday Marketing Tip: Show Gratitude
Show your gratitude to your customers during the festive season. As much as it’s been a rough year for a number of businesses, the best way to put positive energy out there is be grateful for the customers that have supported you.
Make up a small hamper, and send it on to your best/most [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
How To Build An Engaged Online Community
To end off 2011, digital marketing agency World Wide Creative is running it’s last Heavy Chef Session of the 2011 in Cape Town. The event features two of Cape Town’s favourite speakers, Dave Duarte and Fred Roed, focusing on one of marketing’s hottest topics: building an online community.
Dave Duarte is one of South Africa’s best [...]
Virgin Group Launches First Ever Global Social Media Marathon
Today, Wednesday, November 16th 2011, the Virgin Group is set to hold a global, company-wide ’social marathon’ at Facebook offices around the world. Facebook has opened its doors for one day only so that Virgin’s social media teams in Australia, United Kingdom and the United States can run each leg of the social marathon.
The 26-hour long, [...]
Inspiring Social Good Through Social Media
There is no denying that social networking is no longer “the next big thing,” it’s “THE thing” – with sites like Facebook now home to over 800 million active users and Twitter well over 200 million registrants. The numbers alone mean that it would be a huge mistake to overlook social networks as a viable [...]
1 Min. With A Superhero: Thomas Kolster on ‘Goodvertising’
Today we’re talking to Thomas Kolster, who recently popped into South Africa from Copenhagen, Denmark. Thomas is a Danish advertising consultant and author of the upcoming book ‘The Bible of Goodvertising’. He talks about how to move from commitments to powerful, engaging communication that changes the world for the better.
Thomas explain the concept of [...]
1 Min. With A Superhero: Direct Marketing Expert Warren Moss
I managed to catch up with Warren Moss, the founder of South African direct marketing firm Dermographica. Having set up numerous database-driven campaigns through my own agency, I knew that direct marketing has come in for a bit of flack over the years. Despite the fact that it is a highly effective means of communication, [...]
