Tag Archives: Marketing
Tip for the Week From The Finance Coach
Finance tip: Estate planning
Draw up, or update, your will. Having recently gone into a new tax year here at home, and with the tax changes in the annual Budget having been announced, it reminded me that it’s a good time to have a look at your will. For too many people, this is something they [...]
Guerilla Marketing: What Makes it so Successful?
What makes guerilla marketing campaign so successful? They are unexpected, unconventional and potentially interactive. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget rather than a big marketing budget. What it is big on is creativity. Consumers are usually targeted in unexpected places. Guerilla [...]
The Heavy Chef’s Guide to Branding: Point 5
Point 5: Keep your promises!
This is a follow on from Heavy Chef Guide to Branding Point 1 (Understanding branding), Point 2 (Define your message), Point 3 (Brand consistency and pervasiveness), and Point 4 (Execution is everything) in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but [...]
New term in tourism marketing: Ninja Marketing
We at World Wide Creative have a number of property clients, both in Europe and in Africa. It’s a tough market to make inroads on the internet since there is so much competition out there. Agency brains trusts now have to come up with creative and innovative ways to make their campaigns stick.
So check this [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 4: Execution is everything!
The best laid plans are laid [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
How To Guide to Social Media for the Wine Industry
I’m looking forward to this. The legends at Cherryflava have been putting together some pretty rocking events lately, with the Brand Hooligans initiative rocking the streets of Cape Town and now Second Base. I’ve been invited to come and chat about the whole social media revolution and how it applies to the wine industry. Without [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Advertising agencies’ recession spat
This has done the blogging rounds already but it’s still worth an Ideate post.
These are two successive billboards seen in South African airports, both placed by successful South African advertising agencies. First The Jupiter Drawing Room, then Ogilvy’s rejoinder. It’s the next in a long line of advertising wars between brands, but the first I’ve [...]
