Tag Archives: Human Interest
We like Allan Gray advertising
South Africa has a rich heritage of great advertising, from the BMW “Mouse / Power Steering” ad in the 90’s to FoxP2’s Mweb campaign work recently, there’s some lekker stuff out there.
We particularly enjoy the Allan Gray work by King James. The commercial, ‘Legend’, asks us to consider the possibilities of a legend like James [...]
Branded entertainment: giving customers a positive branded experience
Recently, I’ve noticed a steep increase in branded entertainment. Brands are looking to get their target audience to experience their products in a memorable and engaging way.
A good example was the recent Golf Punk / Jamesons / Parlotones and Poker event that I attended. It was a complete blast, with celebs mingling with bloggers, journos [...]
