Tag Archives: Heavy Chef
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 4: Execution is everything!
The best laid plans are laid [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Viral advertising for KFC: “When you’re feeling bored at KFC”
The Heavy Chef Project points us at a KFC viral email doing the rounds. We think it’s pretty funny, but not sure if it’s actually a KFC initiative, or whether it’s some dude who was mucking about with his chicken bones. We’re betting it’s the latter, but if I was KFC, I wouldn’t be too [...]
What the Apple website would have looked like in 1983
The Heavy Chef Project website points us in the direction of this classic anachronistic design of what the Apple website would have looked like in 1983. This is geek smarts at its finest.
Nice one.
Fred Roed is the marketing guy in the Ideate crew. He runs a web marketing company called World Wide Creative and loves [...]
