Tag Archives: Heavy Chef
December Event In Cape Town: The State Of E-commerce With Yuppiechef, Zando And Kalahari
Well known digital marketing education portal Heavy Chef is hosting its last “Heavy Chef Session” of 2012 on the 13th December, entitled The State Of E-Commerce featuring speakers from leading e-commerce portals Yuppiechef, Zando and Kalahari. The Heavy Chef is an initiative by leading South African digital marketing agency World Wide Creative, and offers training [...]
Mangosuthu University Of Technology (MUT) Embraces Social Media To Revolutionise Communication
Looking to utilise digital and social media channels to improve communication and learning, Mangosuthu University of Technology (MUT) brought in the Heavy Chef team to increase understanding of the medium and facilitate idea generation. It is an innovative step for a university situated in a largely rural environment. “The MUT team chose to bring on [...]
Upcoming September Heavy Chef Session: Johannesburg With Angus Robinson And Jon Hoehler On M-commerce
This month The Heavy Chef Project is pleased to announce the rather unexplored topic of M-commerce. Last month’s session with Shirley Wakefield shed light on the undeniable importance of mobile in Africa, which provided a solid foundation for what we will examine next – mobile shopping. Angus Robinson is the Director of Mobile, Content, Community [...]
EVENT: Upcoming July Heavy Chef Session, Johannesburg, with Don Packett, on Speed
Don Packett is an entrepreneur, raconteur, stand-up comedian and co-founder of business consultancy 21Tanks. Don’s speciality is providing perspective and he’s set to provide a healthy dose of it at the next Heavy Chef event on 18 July 2012 in Johannesburg. Don will discuss how society’s rapid adoption and fostering of technology is killing incremental [...]
1 Min. With A Superhero: Styli Charalambous, CEO of Daily Maverick
We’re fortunate to have Styli from Daily Maverick in the Ideate house this morning. Styli Charalambous is the CEO of the most daring online publication in South Africa at the moment, with an extraordinary rise to prominence since it launched just over a year ago. Fresh from winning a host of Bookmarks awards recently, Styli [...]
Marketing Event Focuses On Online Advertising: Johannesburg 23rd November
Never has a marketing medium presented a more murky and confusing profile as online advertising. Next week the premium monthly marketing event, the Heavy Chef Sessions, aims to bring clarity to this tricky topic. Do people ever click on adverts? Should they even bother? Do those bouncing, flashing, irritating web ads hold any value within [...]
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview. The brand [...]
Anti-Social Networking & The Rise Of Contextual Connections
Despite the effectiveness of social media, Rich Mulholland – one of South Africa’s most admired entrepreneurs and public speakers – believes the shape of digital networks will change in the near future. Rich argues that, at some point, we will reach saturation point. Our profiles cannot be peddled ad infinitum and our attention filters will [...]
Heavy Chef focuses on Trust and Identity Online
The creative and energetic team at Heavy Chef are at it again! This time their moving to Cape Town with the topic of “Trust and Identity Online” coming into focus. Last month, Deloitte hosted the Heavy Chef Johannesburg session with Nic Haralambous talking to us about Motribe , his and Vince Maher’s extraordinary startup. The session [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole. Point 4: Execution is everything! The best laid plans [...]
