Tag Archives: Heavy Chef
1 Min. With A Superhero: Styli Charalambous, CEO of Daily Maverick
We’re fortunate to have Styli from Daily Maverick in the Ideate house this morning. Styli Charalambous is the CEO of the most daring online publication in South Africa at the moment, with an extraordinary rise to prominence since it launched just over a year ago. Fresh from winning a host of Bookmarks awards recently, Styli [...]
Marketing Event Focuses On Online Advertising: Johannesburg 23rd November
Never has a marketing medium presented a more murky and confusing profile as online advertising. Next week the premium monthly marketing event, the Heavy Chef Sessions, aims to bring clarity to this tricky topic.
Do people ever click on adverts? Should they even bother? Do those bouncing, flashing, irritating web ads hold any value within [...]
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview.
The brand narrative [...]
Anti-Social Networking & The Rise Of Contextual Connections
Despite the effectiveness of social media, Rich Mulholland – one of South Africa’s most admired entrepreneurs and public speakers – believes the shape of digital networks will change in the near future.
Rich argues that, at some point, we will reach saturation point. Our profiles cannot be peddled ad infinitum and our attention filters will [...]
Heavy Chef focuses on Trust and Identity Online
The creative and energetic team at Heavy Chef are at it again! This time their moving to Cape Town with the topic of “Trust and Identity Online” coming into focus.
Last month, Deloitte hosted the Heavy Chef Johannesburg session with Nic Haralambous talking to us about Motribe , his and Vince Maher’s extraordinary startup. The session saw [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 4: Execution is everything!
The best laid plans are laid [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Viral advertising for KFC: “When you’re feeling bored at KFC”
The Heavy Chef Project points us at a KFC viral email doing the rounds. We think it’s pretty funny, but not sure if it’s actually a KFC initiative, or whether it’s some dude who was mucking about with his chicken bones. We’re betting it’s the latter, but if I was KFC, I wouldn’t be too [...]
