Tag Archives: guerrilla marketing
Guerilla Marketing: What Makes it so Successful?
What makes guerilla marketing campaign so successful? They are unexpected, unconventional and potentially interactive. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget rather than a big marketing budget. What it is big on is creativity. Consumers are usually targeted in unexpected places. Guerilla [...]
Tyskie: Interactive Ad
The idea of this Ad is to promote Tyskie Beer among young people in a more involving way. they installed “Beer Mug Stickers” behind door handles of restaurants, pubs, shops etc. When people open the door they can easily imagine themselves drinking beer.
Nice vibe.
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Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane [...]
Guerrilla / Ambient / Experiential Marketing Inspiration
Seen on ‘Its Nice That’:
Smart Stuff.
Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing about people out there doing marketing right. Follow Fred on Twitter here. View more articles by Fred [...]
