Tag Archives: Graphic design
The Heavy Chef’s Guide to Branding: Point 5
Point 5: Keep your promises!
This is a follow on from Heavy Chef Guide to Branding Point 1 (Understanding branding), Point 2 (Define your message), Point 3 (Brand consistency and pervasiveness), and Point 4 (Execution is everything) in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 4: Execution is everything!
The best laid plans are laid [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
Branded entertainment: giving customers a positive branded experience
Recently, I’ve noticed a steep increase in branded entertainment. Brands are looking to get their target audience to experience their products in a memorable and engaging way.
A good example was the recent Golf Punk / Jamesons / Parlotones and Poker event that I attended. It was a complete blast, with celebs mingling with bloggers, journos [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Advertising agencies’ recession spat
This has done the blogging rounds already but it’s still worth an Ideate post.
These are two successive billboards seen in South African airports, both placed by successful South African advertising agencies. First The Jupiter Drawing Room, then Ogilvy’s rejoinder. It’s the next in a long line of advertising wars between brands, but the first I’ve [...]
