Tag Archives: Entrepreneurial Ideas
Business Tip of the Week: Marketing/Pricing
Know your value offering, and stick to your guns on pricing. When times get tough for a business, and customer numbers start dwindling, one of the first things that many business owners do is slash their prices.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look in his eyes. [...]
PayPal could be the best thing for World Cup 2010
PayPal is now available in South Africa. Most of us don’t really understand what this means and why it’s so significant so I thought it would be a good topic to jump into. Previously, it has been fairly difficult for South Africans to trade over the internet with each and with the rest of [...]
Using ‘word of mouth’ marketing in social media
Word of Mouth Marketing
I have had about 15 conversations with small businesses over the last week that still claim that word of mouth is still their number one lead generator.
Word of mouth marketing works so well because people hold the reference of a friend or family member in very high regard. The experience of [...]
Business Do’s and Don’ts for 2010
The year 2010 is drawing closer and closer so it’s time to reflect. I’ve asked a couple of business brains to give me one “Do” and one “Don’t” for 2010. Here’s what they came up with:
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi [...]
Biznetworking on Global Entrepreneurship Week
Do you get the feeling that a tide is turning in South Africa? Something is inspiring the thinkers, the leaders and the captains of industry to punch above their weight. Inspiring entrepreneurs is what Ideate is all about, and now, we’re stoked about Global Entrepreneurship Week that’s happening later this month.
Part of the reason Ideate [...]
