Tag Archives: direct marketing
1 Min. With A Superhero: Direct Marketing Expert Warren Moss
I managed to catch up with Warren Moss, the founder of South African direct marketing firm Dermographica. Having set up numerous database-driven campaigns through my own agency, I knew that direct marketing has come in for a bit of flack over the years. Despite the fact that it is a highly effective means of communication, [...]
Is there an answer to the rising levels of daily spam?
South Africa needs a solid direct marketing opt-out service, but the current outlook is not good. There are movements afoot that you need to be aware of, and a potential solution that Ideate believes might be an answer to the rising level of spam we face on a daily basis. We only have until 29 [...]
