Tag Archives: digital marketing
New South African academy promotes job creation through digital marketing skills training
Advances in technology bring efficiencies in production that threatens the job security of skilled labourers. With the Internet, however, could we see the emergence of a new type of artisan?
The newly established GROW Academy seeks to create job opportunities through apprenticeships for school leavers and the unemployed who have a passion for web-based skills.
In [...]
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview.
The brand narrative [...]
Major On-line Retailing Conference goes to Cape Town
Next month, you have the opportunity to join prominent figures in industry for what is going to be the most informative on-line retailing event to be held in Southern Africa.
The On-line Retailing Conference that will be held in Cape Town on the 14th and 15th September, 2011 at the Cape Town Lodge Hotel and [...]
Friday Giveaway: Hamper of E-Marketing Books
To have the entrepreneur characteristics and qualities you require in order to succeed, you need to continually upskill yourself. This week we’ve been alerted by our sister site, The Heavy Chef Project, of a little initiative they’ve got going on to name the little fella on the right here.
Yep, that’s right folks. This portly chef [...]
Interview with a Superhero: Lianne from The Heavy Chef Digital Marketing Course
Today, we’re sipping coffees with Lianne Byrne-Hammacott, our pal from sister site, The Heavy Chef Project. Lianne is the new lecturer on the team and will be spearheading the Heavy Chef’s digital marketing courses in 2010. Lianne comes with a wealth of experience from the United Kingdom and has just settled back in our sunny [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Catch the digital marketing bus – before its too late!
My colleagues at The Heavy Chef Project remind me that the Heavy Chef “Creating Profitable Websites” Course is only weeks away (Aug 12-14), and that seats are limited.
Some reasons why you should be taking this seriously:
1. Digital marketing is the fastest growing segment in marketing
2. Your competitors are getting on the bus (if not already [...]
Cool new course covering how to create and run a profitable web campaign
My colleagues over The Heavy Chef Project have been hard at work developing a practical course for marketers, managers and entrepreneurs. It’s called The Heavy Chef “Creating Profitable Websites” Course and is for those out there who feel like they need catching up on the digital / web-marketing front.
The course covers the basics of digital marketing, [...]
