Tag Archives: digital marketing
The Heavy Chef’s 5 Point Guide to Branding: Point 2
This is the second instalment of a 5 point branding series, exclusive to Ideate, where we’re taking some lessons contained within the Heavy Chef Digital Marketing Course and distilling them for our Ideate readers. [Read Point 1 of our brand-building series here]
Point 2: Figure out what your message is (and make sure it’s special!)
Once we [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Catch the digital marketing bus – before its too late!
My colleagues at The Heavy Chef Project remind me that the Heavy Chef “Creating Profitable Websites” Course is only weeks away (Aug 12-14), and that seats are limited.
Some reasons why you should be taking this seriously:
1. Digital marketing is the fastest growing segment in marketing
2. Your competitors are getting on the bus (if not already [...]
Cool new course covering how to create and run a profitable web campaign
My colleagues over The Heavy Chef Project have been hard at work developing a practical course for marketers, managers and entrepreneurs. It’s called The Heavy Chef “Creating Profitable Websites” Course and is for those out there who feel like they need catching up on the digital / web-marketing front.
The course covers the basics of digital marketing, [...]
