Tag Archives: digital marketing
DMMA Survey Reveals State Of SA’s Online Nation
The Digital Media and Marketing Association (DMMA) has released the findings from a survey conducted on South Africa’s internet-using population at the recent DMMA and Effective Measure Roadshows held in Cape Town on 30 January, Johannesburg on 31 January and Durban on 1 February. The DMMA commissioned Columinate online marketing research agency to conduct a [...]
Digital Marketing Agency World Wide Creative Appoints New Cape Town GM
World Wide Creative (WWC), the Cape Town-based digital marketing agency, headed up by Fred Roed and Mike Perk, have recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton. Alex was already with WWC as a Project Strategist, working on clients including MyCiti (The City of [...]
How Consumers Make Decisions In The Digital Era
Four out of ten people prefer to research online before purchasing offline (ROPO). A vast majority of all sales still happen offline though. So how do we make sense of the online-offline relationship? One of Google’s recent studies suggest some interesting links between online research and higher basket size. French entertainment and electronics retailer FNAC [...]
DMMA: “2012 A Big Year For Digital” – South Africa’s Digital Industry Highlights From 2012
At the beginning of 2012, the Digital Media and Marketing Association (DMMA) announced its plans to accelerate the growth of the digital industry within a South African context. The DMMA, of which Ideate is a member, has made significant headway this year towards achieving this objective by implementing a number of key initiatives that have [...]
Effective Measure Accelerates South African Expansion With New Country Managing Director
Effective Measure , the leading provider of digital media planning solutions and online intelligence in emerging markets, has solidified its commitment to the fast growing South African digital market with the appointment of Alan Morrissey as Country Managing Director. As incoming Managing Director, Alan replaces Francois Vorster and will lead efforts to increase awareness and [...]
Simply Asia Launches “Think Thai For A Change” Campaign Across Traditional And Online Media
South Africa’s biggest Thai Restaurant chain, Simply Asia (@simplyasia), launched a compelling new marketing drive in April and May entitled “Think Thai For A Change”. The campaign, conceptualized by Simply Asia’s partner agencies World Wide Creative (digital) and Bittersuite (TTL), is now leading to its climax with four online influencers competing for who can hold [...]
New Executive Committee For The Digital Media And Marketing Association
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on the 19th of January 2012. The eight member executive committee (Exco) will once again be chaired by Nikki Cockcroft (Woolworths Online) who also holds the position of the Head of Bookmarks, the DMMA’s digital industry [...]
How To Build An Engaged Online Community
To end off 2011, digital marketing agency World Wide Creative is running it’s last Heavy Chef Session of the 2011 in Cape Town. The event features two of Cape Town’s favourite speakers, Dave Duarte and Fred Roed, focusing on one of marketing’s hottest topics: building an online community. Dave Duarte is one of South Africa’s [...]
Marketing Event Focuses On Online Advertising: Johannesburg 23rd November
Never has a marketing medium presented a more murky and confusing profile as online advertising. Next week the premium monthly marketing event, the Heavy Chef Sessions, aims to bring clarity to this tricky topic. Do people ever click on adverts? Should they even bother? Do those bouncing, flashing, irritating web ads hold any value within [...]
Full List Of ‘Bookmarks’ Digital Marketing Winners From Last Week
Cape Town – The Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners. The ceremony, held at Pigalle in Cape Town last week, was a gathering of the who’s who of the digital and online world. Big winners included Quirk, NATIVE, Ogilvy Interactive, [...]
