Tag Archives: creativity
Local SA Creative Shop Gets Hard Core With Ed Hardys Energy Drink
Ed Hardy Energy Drink, synonymous with the tiger logo on their apparel, approached MetropolitanRepublic in December 2011 to create ads for their new energy drink.
When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
Emotive SA Ad Campaign Underlines The Need For Heroes In Society
The Ideate team likes this advert, not just for the good cause (it’s for child care organization Cotlands) but for the message. It talks about the need for heroes: “Children who have heroes, become heroes”. Ideate believes that South Africa needs to mould and celebrate heroes in our society.
Cotlands’ own Watch the video below:
We [...]
Cape Town Named World Design Capital 2014: What It Means
This morning at around 6:20am South African time, the announcement came from Taipei that Cape Town has been awarded the crown of World Design Capital 2014. Since the announcement, it seems that half the people on SA social media circuit are jumping up and down celebrating, and the other half scratching their heads, asking “World [...]
2 Days To World Design Capital 2014 Announcement: How You Can Get Involved
The long anticipated announcement of World Design Capital 2014 is only 2 days away. We at Ideate, being a Cape Town-based blog, are counting sleeps to Wednesday (the 26th of October) at 7am.
So what does this mean?
When (NOT IF) Cape Town is awarded with this prestigious title, it will mean having an experience much [...]
World Design Capital 2014, The Countdown Begins!
By now, we’re all feeling the yellow buzz, and it’s not only the delicious summer sun sneak previews we’ve been catching over the weekend… Cape Town’s bid for World Design Capital 2014 and the announcement of the winning City is happening next Wednesday, the 26th of October at 7am.
Just to recap – The World Design Capital [...]
