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Tag Archives: Business/Finance

BRICS Africa Export Import Forum: Another ‘First’ For Saitex

BRICS Africa Export Import Forum: Another ‘First’ For Saitex

The vast, largely untapped potential for BRICS intra Africa trade is to receive a major boost, through the newly-launched BRICS Africa Export Import Forum, which will run alongside the Southern African International Trade Exhibition (SAITEX), taking place from 15 to 17July 2012 at Gallagher Convention Centre, Midrand. The BRICS Africa Export Import Forum is the [...]

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How do you choose a good bookkeeper?

How do you choose a good bookkeeper?

The starting point for choosing a bookkeeper is what you need out of them.  Do you simply need someone to capture your day-to-day invoices and expenses?  Do you want them to run month-end reports? Be able to do VAT and basic tax returns as well?  Or do you want them to be able to critically [...]

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5 reasons why EVERYONE should understand Financial Management

5 reasons why EVERYONE should understand Financial Management

1. Understanding financial jargon With the recent recession hitting everybody where it hurts, people have come to realise that they weren’t following what was going on around them. In a major part, this was because people didn’t understand the lingo being used, and couldn’t decipher the warning signs for themselves. Wrapping your head around the [...]

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Should I be focusing more on return on investment or net profit?

Should I be focusing more on return on investment or net profit?

One of our super smart Ideate readers sent through a very interesting question via our suggestion box. The question was “Should I be focusing more on return on investment on net profit?” Here’s my answer: The beauty of it is that the return on investment (ROI) and net profit are intrinsically linked – ROI is [...]

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8 Reasons Why People Start Their Own Businesses

8 Reasons Why People Start Their Own Businesses

We all know someone who’s gone into business for themselves – a family member, a friend or an ex-colleague. The amazing thing is that every one of them has their own story about why they did it! Some fell into it, some had no choice, others were hit by a bolt of inspiration. While there [...]

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How long will it take for my business to be successful?

How long will it take for my business to be successful?

The question was posted by an Ideate reader “How long will it take for my business to be successful?” To start with, I’m defining “success” in your question as “profitability” for 2 reasons. Firstly, if you’re profitable then your business has continuity (and you can become successful in other areas without worrying that your business [...]

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Creating a Profitable Website for your Company: Step Two: Identify Who You’re Talking To!

Creating a Profitable Website for your Company: Step Two: Identify Who You’re Talking To!

This is possibly the most important step of all. We see websites across every industry that fall into the trap of forgetting who they’re targeting. The common marketing mistake of listing features rather than benefits is ubiquitous in the digital marketing trade. Fred Roed is the marketing guy in the Ideate crew. Fred is the [...]

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Creating a Profitable Website for your Company: Step One: Define Your Objectives

Creating a Profitable Website for your Company: Step One: Define Your Objectives

This seems obvious, right? Like so many other areas in business, the fundamental basics are often forgotten, and this is no exception. Fred Roed is the marketing guy in the Ideate crew. Fred is the CEO of web marketing company World Wide Creative and the co-founder of online learning portal Heavy Chef. Fred loves writing [...]

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Business Tip of the Week: Strategy

Business Tip of the Week: Strategy

Know where you make your money. All too often, business owners simply run their ventures from month to month, without ever doing an analysis of what parts are performing best. As long as they’re covering costs, and making a small profit, they never stop to examine which parts of their business make money, and which [...]

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Finance Tip of the week: Gambling

Finance Tip of the week: Gambling

Sports betting. With the Soccer World Cup having recently wrapped up, there’s been a lot of debate about, and coverage of, all the different forms of sports betting around. As with any form of gambling, there are always plenty of people lamenting their losses, so I thought it useful to have a quick look at [...]

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