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Tag Archives: Business Lingo

Business Lingo Explained – The Elevator Pitch

Business Lingo Explained – The Elevator Pitch

An elevator pitch is a crucial step when presenting your product, service, project or yourself to an audience for the first time. It’s an entrepreneur’s one minute explanation of his/her business model. It can take place over email, in a one-to-one conversation in a corridor or in a scheduled meeting. The term actually comes from [...]

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Business Lingo Explained – VoIP

Business Lingo Explained – VoIP

Voice over Internet Protocol, or VoIP is a way of taking analog audio signals and converting them into digital data that can be transmitted over the Internet – much like an online telephone. So, it’s the delivery of voice communications over IP networks. VoIP is getting quite popular among businesses, big and small.
Yolandi Janse van [...]

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Business Lingo Explained – ORM

Business Lingo Explained – ORM

Online reputation management, or ORM, has recently become quite a topic of conversation.  It can easily be defined as the process of “measuring, monitoring and shaping conversations about your brand”, online. Quirk eMarketing explains this really good which involves a three step process:
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, [...]

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