Tag Archives: business advice
Holiday Marketing Tip: Show Gratitude
Show your gratitude to your customers during the festive season. As much as it’s been a rough year for a number of businesses, the best way to put positive energy out there is be grateful for the customers that have supported you. Make up a small hamper, and send it on to your best/most regular [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral content [...]
The Ten Commandments For Economic Growth
For fifteen years, Mannie Hirsch, chairman of Gestalt Growth Strategies, based in Johannesburg, has wrestled with the challenges of bringing economic growth to marginalised communities in South Africa and across the continent. These, says Hirsch, are the ten lost commandments that Moses was not able to share with the world: 1. Thou shalt honour thy [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
Sir Richard Branson’s Eight Ideas To ‘Screw Business As Usual’
Saturday night saw the South African launch of Sir Richard Branson‘s new book ‘Screw Business As Usual’, in Randlords Johannesburg. I attended with fellow Ideate reporter Yolandi Janse van Rensburg and managed to chat to the great man himself. He was his usual effervescent self, clearly loving the challenges of turning traditional business models on [...]
Looking Back To Plan Forward: Part 4
This week we will take a short journey through a series of exercises that we use to cement the leanings from the past year and prepare for the quantum leap into 2012. The final part to this planning exercise is to make a list from your outstanding issues that needs and can be addressed in [...]
Looking Back To Plan Forward: Part 3
This week we are taking a short journey through a series of exercises that we use to cement the leanings from the past year and prepare for the quantum leap into 2012. Today we will begin to look ahead to 2012 and put pen to paper on what your BHAGs and WIGs are. Let’s start [...]
How HR Is Influencing Business Success In A Changing Environment
Human resource management (HRM) has been a misunderstood and under utilised business resource for many years – but modern organisations are waking up to the potential and competitive advantage that a strong HR team can offer. HR staff used to be seen as the administrative enforcers of the business’ management team – executive-centric and reactive, [...]
Looking Back To Plan Forward: Part 2
This week we are taking a short journey through a series of exercises that we use to cement the leanings from the past year and prepare for the quantum leap into 2012. The next exercise is to rid yourself of any guilt that you may carry into the festive season and holidays. Make a list [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
