Tag Archives: branding
1 Min. With A Superhero: ORM Expert Tim Shier
We caught up with Tim Shier, the Managing Director of BrandsEye, one of a handful of South African companies lighting up the tech segment. Brandseye assists companies to monitor and manage their online reputation by tracking and measuring key words and phrases relating to their brand. Brandseye is being used by small, medium and big [...]
Post Your Brand Narrative On Twitter (Competition)
Journalist and marketing maven Seth Godin, contends that, in an age when consumers are motivated by irrational wants instead of objective needs and “there is almost no connection between what is actually there and what we believe.” Instead, marketers should tell “great stories” about their products that pander to consumers’ self-regard and worldview.
The brand narrative [...]
The Heavy Chef’s Guide to Branding: Point 4
This is a follow on from Heavy Chef Guide to Branding Point 1, Point 2 and Point 3 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 4: Execution is everything!
The best laid plans are laid [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
