Tag Archives: Book review
Book Review: The VAT Handbook, Geoff Hull & Clive Gibson
New to VAT? This book is a perfect “Dummies guide” to the VAT system in South Africa. Whether you are a financial novice or experienced bookkeeper it is worthwhile having a copy of this on your desk.
“The VAT Handbook”, by Geoff Hull and Clive Gibson, starts by explaining the administration side of VAT; how to [...]
How Cool Brands Stay Hot – Marketing Book of The Year 2011
We are happy to announce that ‘How Cool Brands Stay Hot’. from Joeri Van den Bergh and Mattias Behrer won the Marketing Book of The Year 2011 Award. The competition is organised by Expert Marketeer: the Marketing Book Club with online Discussion Forum. Expert Marketeer’s Advisory Board reduced a long-list of 50 books to a short-list of [...]
Book Review: Richard Branson ‘Screw Business As Usual’
Before I start on this review it’s worthwhile to mention that Sir Richard is a client of the digital marketing agency that I own so there may be a *small* bias. I read Branson’s new book ‘Screw Business As Usual‘ in two days, and am currently rereading certain chapters of it. I will aim to [...]
1 Min. With A Superhero: Gareth Cliff
After last week’s review of his book “On Everything” we managed to corner 5fm morning show host Gareth Cliff in between his jam-packed schedule of deejaying, tweeting, idol-judging and general hooliganism for a quick interview.
Gareth, at Ideate we’ve seen firsthand your ability to generate attention. For example, when we published your ‘letter to government’ [...]
Book Review: Gareth Cliff ‘On Everything’
Gareth Cliff is one of the most polarising personalities we have in this country. As a radio deejay, he has been accompanying millions of South Africans on their morning commutes for almost a decade now. And so, Ideate was intrigued to get our hands on a copy of his new book ‘On Everything’. I’ve spent [...]
Book Review: The Facebook Effect by David Kirkpatrick
Before I bought The Facebook Effect from Exclus1ves, I was hesitant. Part of me thought “what valuable business stuff could I glean that I don’t already know from countless articles, posts, documentaries, and movies about Facebook?” The clincher for me was that the book is written by David Kirkpatrick, a seasoned Fortune Magazine veteran and [...]
