Tag Archives: Blog
The Social Entrepreneur: Use blogging to force your learning curve
As an entrepreneur you always need to learn. The process of learning is all about consuming data and organising it in some way that it can be useful. Here are two tips to better learning using social media:
Tip #1: Think it through
I started using blogging as a place to think through my ideas and [...]
The Social Entrepreneur: Talk about success
In order to secure business, people need to trust you and there are two main ways to help this along.
The first is through personal recommendation and relationship – they know you, they know what you’re about and trust is a result of your personal relationship.
The second way is for the client to make up their [...]
The Social Entrepreneur: Using e-mail to connect with potential clients
E-mail newsletters are still well-used by the majority of South Africans and the biggest benefit to using it is that it’s an understood medium of communication. The second-biggest benefit? It’s a great way to connect with potential clients and keep up regular communication without too much effort or time spent in meetings.
Remember that your decision [...]
The Social Entrepreneur: Using Facebook to recruit your cheerleading team
Entrepreneurship can be lonely. But keeping Facebook up-to-date with your personal and business news can build a group of people online who are happy (and in fact very interested) in supporting you and your business because they feel connected to you. And with over 300 million people on Facebook, there’s very little reason to be [...]
The Social Entrepreneur: Using Twitter to book meetings
People often ask how Twitter can be beneficial in business. I answer this by asking how golf days are good for business.
Golf days are all about networking and meeting new people who could be potential business partners. The access to high profile people is key. It’s important not to seem over-eager, whilst still remaining focused [...]
The Social Entrepreneur: Connecting with potential business partners
I work with TomorrowToday – a consultancy of international thought leaders in the areas of leadership, talent and generation theory – and I managed to secure a meeting with their leadership expert, Keith Coats, in the hope that I could gain some insight into how I could structure my consultancy.
The meeting went a completely different [...]
The Social Entrepreneur: Making yourself heard
Entrepreneurs need to embrace to idea of making themselves heard. If you’re not willing to tell the world about your product, then they may never hear about you.
Look into starting a blog that will attract your target market. You can do this by blogging about topics that surround your industry. Make sure to add your [...]
Using Social Media Technology to start your business
2010 was the year I started my business. I didn’t have many business contacts and I had even less capital.
Being in the social media world, I decided to put social media to the test and see if it really could launch my business.
The great news is that it did. I can say that in 2010, [...]
How does a blog and a website work together?
Carlos, an Ideate reader, sent in this question: “Having a blog is great for business but how do you focus on promoting both your blog and your website?”
Carlos’s query is not unusual. Ideate gets loads of South African entrepreneurs wondering how to use digital marketing to grow their business. The question, however, should really [...]
SA Blog Awards: Ideate for Best Business Blog
We are proud to announce that we have made it to the Top 10 Best Business Blog category for the SA Blog Awards! Thanks to everyone who’s nominated us and now the real voting starts!
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is [...]
