Tag Archives: Africa
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
South Africa’s Biggest Online Store Publishes 2011 Festive Season Findings
Yesterday we published the DMMA’s survey on ecommerce in South Africa, which produced some surprising results – for example that many consumers still preferred to research their purchases instore before buying them online. This prompted a few of us to wonder why they didn’t just buy them in-store right then… but that’s just us. So, [...]
DMMA Research On E-commerce In South Africa Shows Surprising Results
During the month of October 2011, the DMMA and Effective Measure performed a joint research project into South African e-commerce trends. The response was positive, with 1001 respondents who were sourced from a survey that ran across over 400 websites.
The survey asked five key questions relating to the use of the Internet as a [...]
How To Get Unstuck: A Guide For Entrepreneurs
This time of year many creatives are tired, worn out and often suffering from just stuckness. It has been a long year to ride, often with little or no break and we long for the leave that we know we will not take but desperately need.
We entrepreneurs expect of ourselves to just push through [...]
3 Challenges Facing Small Businesses In Offsetting Their Carbon Footprint
COP17 launches this morning. If you don’t know what it is, you’ve been hiding your head in the sand. COP17 is the The 17th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC). It is the 7th Session of the Conference of the Parties serving as the Meeting of the [...]
The Long And Short Of Black Economic Empowerment
The principles of Broad-Based Black Economic Empowerment have been in effect in South Africa for a number of years – but are still misunderstood by many business leaders. These leaders see empowerment as giving away shares or as appointing a certain percentage of black managers.
Empowerment is not meant only to serve a small portion [...]
Business Veteran Rob Clarke Shares Secrets Behind His Four Decades Of Succcess
Through a recent study conducted with regards to business success, it became clear that South Africans are highly enterprising and can find innovative ways of making a living. What has also become clear, however, is that only about 3% of entrepreneurs become employees, thus affording employment to somebody else.
Most entrepreneurs remain ‘lifestyle entrepreneurs’ creating [...]
Emotive SA Ad Campaign Underlines The Need For Heroes In Society
The Ideate team likes this advert, not just for the good cause (it’s for child care organization Cotlands) but for the message. It talks about the need for heroes: “Children who have heroes, become heroes”. Ideate believes that South Africa needs to mould and celebrate heroes in our society.
Cotlands’ own Watch the video below:
We [...]
Are Business Plans Like Battle Plans?
So you’ve downloaded a business plan template and you’ve sharpened your pencils and got out your calculator. If you go ahead and fill in all the boxes, will this plan be the foundation of a great business? I want to focus on what really goes into a good business plan, or a “business think” as [...]
Are There Business Benefits To BEE?
Legislation is like a rowboat. The boat is provided for you to get to the other side, but you have to row it in the right direction in order to get there. According to Deon Oberholzer, CEO of Black Empowerment Equity specialist agency Veri-Com, this is the thinking behind the new regulations on Preferential Procurement [...]
