Tag Archives: advertising
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Tyskie: Interactive Ad
The idea of this Ad is to promote Tyskie Beer among young people in a more involving way. they installed “Beer Mug Stickers” behind door handles of restaurants, pubs, shops etc. When people open the door they can easily imagine themselves drinking beer.
Nice vibe.
[via]
Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane [...]
Lemonade
More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
[youtube]http://www.youtube.com/watch?v=wJltcT7DH7g[/youtube]
I am amazed at what adversity can bring to the human race – these people seem far richer [...]
The Living Poster Ad
This is what you call a living poster Ad – sure beats the static 2D stuff. I was wondering how long the fish were going to survive in there, but you will notice at the end that the living conditions were all above board.
[youtube]http://www.youtube.com/watch?v=Hwxq-CNfQC0[/youtube]
Imagine KFC trying to do something like this – cramming a couple [...]
Sympervising: How to get millions of people to talk about your brand
An Indian company called Aircel put up this billboard with a rubber dinghy suspended by a rope from it. The idea was that if one of India’s infamous monsoons struck and left people stranded they could cut the rope and row to safety on the Aircel dinghy.
SpringWise reports: Aircel’s billboard, erected by outdoor agency Primesite [...]
Passion or Money?
I have chatted to two different business owners recently who have both started their businesses on huge cash flush loans. The first begun his business on R40 million and was able to pay it back within 18 months. The second begun her venture with a sponsor business with a turnover of R10 million a month [...]
Viral advertising for KFC: “When you’re feeling bored at KFC”
The Heavy Chef Project points us at a KFC viral email doing the rounds. We think it’s pretty funny, but not sure if it’s actually a KFC initiative, or whether it’s some dude who was mucking about with his chicken bones. We’re betting it’s the latter, but if I was KFC, I wouldn’t be too [...]
What is the worth of a Cannes Gold Lion?
This link was sent to us this morning. It’s a short video of a guy going around investigating the worth of a Cannes Gold Lion. (The Cannes Lions International Advertising Festival is one of the advertising industry’s most celebrated award ceremonies.)
Nice. Nothing like taking the piss out of an industry famous for being a little [...]
King Steer advert for Steers by King James
We like this ad:
The advert was conceptualised by SA advertising agency King James, and directed by Velocity Films. “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director from King James. “But [...]
Advertising agencies’ recession spat
This has done the blogging rounds already but it’s still worth an Ideate post.
These are two successive billboards seen in South African airports, both placed by successful South African advertising agencies. First The Jupiter Drawing Room, then Ogilvy’s rejoinder. It’s the next in a long line of advertising wars between brands, but the first I’ve [...]
