Tag Archives: advertising
We like Allan Gray advertising
South Africa has a rich heritage of great advertising, from the BMW “Mouse / Power Steering” ad in the 90’s to FoxP2’s Mweb campaign work recently, there’s some lekker stuff out there.
We particularly enjoy the Allan Gray work by King James. The commercial, ‘Legend’, asks us to consider the possibilities of a legend like James [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
How To Guide to Social Media for the Wine Industry
I’m looking forward to this. The legends at Cherryflava have been putting together some pretty rocking events lately, with the Brand Hooligans initiative rocking the streets of Cape Town and now Second Base. I’ve been invited to come and chat about the whole social media revolution and how it applies to the wine industry. Without [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Tyskie: Interactive Ad
The idea of this Ad is to promote Tyskie Beer among young people in a more involving way. they installed “Beer Mug Stickers” behind door handles of restaurants, pubs, shops etc. When people open the door they can easily imagine themselves drinking beer.
Nice vibe.
[via]
Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane [...]
Lemonade
More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
I am amazed at what adversity can bring to the human race – these people seem far richer [...]
The Living Poster Ad
This is what you call a living poster Ad – sure beats the static 2D stuff. I was wondering how long the fish were going to survive in there, but you will notice at the end that the living conditions were all above board.
Imagine KFC trying to do something like this – cramming a couple [...]
Sympervising: How to get millions of people to talk about your brand
An Indian company called Aircel put up this billboard with a rubber dinghy suspended by a rope from it. The idea was that if one of India’s infamous monsoons struck and left people stranded they could cut the rope and row to safety on the Aircel dinghy.
SpringWise reports: Aircel’s billboard, erected by outdoor agency Primesite [...]
Passion or Money?
I have chatted to two different business owners recently who have both started their businesses on huge cash flush loans. The first begun his business on R40 million and was able to pay it back within 18 months. The second begun her venture with a sponsor business with a turnover of R10 million a month [...]
Viral advertising for KFC: “When you’re feeling bored at KFC”
The Heavy Chef Project points us at a KFC viral email doing the rounds. We think it’s pretty funny, but not sure if it’s actually a KFC initiative, or whether it’s some dude who was mucking about with his chicken bones. We’re betting it’s the latter, but if I was KFC, I wouldn’t be too [...]
