Tag Archives: advertising
Kulula.com Aims To Create ‘The Most South African Flight Ever’
South African airline kulula.com will take to the skies early next year carrying South Africans from all walks of life when it orchestrates a world first – ‘The Most South African Flight Ever’. This momentous, never-been-done-before flight will see the most diverse and representative set of locals jet off to celebrate this homegrown airline’s passion [...]
How Consumers Make Decisions In The Digital Era
Four out of ten people prefer to research online before purchasing offline (ROPO). A vast majority of all sales still happen offline though. So how do we make sense of the online-offline relationship? One of Google’s recent studies suggest some interesting links between online research and higher basket size. French entertainment and electronics retailer FNAC [...]
Simply Asia Launches “Think Thai For A Change” Campaign Across Traditional And Online Media
South Africa’s biggest Thai Restaurant chain, Simply Asia (@simplyasia), launched a compelling new marketing drive in April and May entitled “Think Thai For A Change”. The campaign, conceptualized by Simply Asia’s partner agencies World Wide Creative (digital) and Bittersuite (TTL), is now leading to its climax with four online influencers competing for who can hold [...]
Legendary Moments With Opera, Gladiators & Football In New Heineken® Campaign
Premium international beer brand Heineken® this week launched a series of high profile adverts in South Africa, as part of their campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The eagerly awaited adverts feature legendary UEFA Champions League players, drawing parallels between ‘the beautiful game’ and the majestic mastery of the [...]
Survey Reveals Shift In Consumers’ Behaviour To Responsible Drinking
South African attitudes towards drunk driving are shifting. A survey conducted over the course of 2011 by Synovate on behalf of Brandhouse, one of South Africa’s leading alcohol beverage companies, showed an increase in the number of South Africans who said they would not drive if they had had too many alcoholic drinks. The survey [...]
Local SA Creative Shop Gets Hard Core With Ed Hardys Energy Drink
Ed Hardy Energy Drink, synonymous with the tiger logo on their apparel, approached MetropolitanRepublic in December 2011 to create ads for their new energy drink. When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so [...]
New Executive Committee For The Digital Media And Marketing Association
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on the 19th of January 2012. The eight member executive committee (Exco) will once again be chaired by Nikki Cockcroft (Woolworths Online) who also holds the position of the Head of Bookmarks, the DMMA’s digital industry [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral content [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
