Tag Archives: advertising
Local SA Creative Shop Gets Hard Core With Ed Hardys Energy Drink
Ed Hardy Energy Drink, synonymous with the tiger logo on their apparel, approached MetropolitanRepublic in December 2011 to create ads for their new energy drink.
When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so [...]
New Executive Committee For The Digital Media And Marketing Association
Members of the Digital Media and Marketing Association (DMMA) voted for their new executive committee at the AGM held on the 19th of January 2012.
The eight member executive committee (Exco) will once again be chaired by Nikki Cockcroft (Woolworths Online) who also holds the position of the Head of Bookmarks, the DMMA’s digital industry [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
Emotive SA Ad Campaign Underlines The Need For Heroes In Society
The Ideate team likes this advert, not just for the good cause (it’s for child care organization Cotlands) but for the message. It talks about the need for heroes: “Children who have heroes, become heroes”. Ideate believes that South Africa needs to mould and celebrate heroes in our society.
Cotlands’ own Watch the video below:
We [...]
1 Min. With A Superhero: Thomas Kolster on ‘Goodvertising’
Today we’re talking to Thomas Kolster, who recently popped into South Africa from Copenhagen, Denmark. Thomas is a Danish advertising consultant and author of the upcoming book ‘The Bible of Goodvertising’. He talks about how to move from commitments to powerful, engaging communication that changes the world for the better.
Thomas explain the concept of [...]
Africa Undergoing Explosion In Mobile Internet Connectivity
Fixed-line broadband connections in Africa have been virtually non-existent but with each new cable laid, there is an upsurge in mobile phone and internet usage.
According to Kevin Lourens, Chief Growth Officer at NATIVE, a fully-integrated digital agency based in South Africa, “Although the current penetration of cell phone users in Africa as a whole is [...]
New Nando’s Viral Marketing Cools Things Down
While some of you like it hot, there are plenty others who say: ‘Not so much!’. Nando’s has decided to drop it like it’s not-hot by introducing a new flavour of awesomeness – Tangy Tomato. We at Ideate are big fans of Nando’s goodness, so much so that it’s starting to affect our looks.
So, tomato? [...]
Advertising: The Voiceless Campaign for The Zimbabwean newspaper
Almost two years ago to the date, Ideate broke the story about a remarkable campaign by South African advertising agency Hunt Lascaris for The Zimbabwean newspaper. The campaign included a billboard made up of Zimbabwe $1000 bills with the slogan “Thanks to Mugabe this money is wallpaper“. The campaign won more than 50 global advertising [...]
