Tag Archives: advertising
The Advertising Campaign That Makes You Disappear
Human trafficking is a huge problem world wide and with the 2010 Soccer World Cup only a few months away – this problem will become even bigger in South Africa.
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 [...]
Neuromarketing, no not the ……. probe!
Marketing is once again looking to science to validate the existence for media campaigns and invasive images to barricade our view of the real world and to manipulate us into purchases we would not normally make.
Bruce Wade is a survivor of the corporate and NGO world, author, speaker, business owner and entrepreneur, [...]
We like Allan Gray advertising
South Africa has a rich heritage of great advertising, from the BMW “Mouse / Power Steering” ad in the 90’s to FoxP2’s Mweb campaign work recently, there’s some lekker stuff out there.
We particularly enjoy the Allan Gray work by King James. The commercial, ‘Legend’, asks us to consider the possibilities of a legend like James [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 3
This is a follow on from Heavy Chef Guide to Branding Point 1 and Point 2 in a series on branding that stemmed from the Heavy Chef Digital Marketing Course. The points are not directed at online branding, but at brand building as a whole.
Point 3: Understand the two most important rules in branding
Ok, so [...]
How To Guide to Social Media for the Wine Industry
I’m looking forward to this. The legends at Cherryflava have been putting together some pretty rocking events lately, with the Brand Hooligans initiative rocking the streets of Cape Town and now Second Base. I’ve been invited to come and chat about the whole social media revolution and how it applies to the wine industry. Without [...]
The Heavy Chef’s 5 Point Guide to Branding: Point 1
At a recent Heavy Chef Course, it became clear that Brand Building is one of the most misunderstood segments within marketing, yet we marketers still try to make it more complicated with clichéd jargon. We attempt to dispel the misconceptions with a 5 point overview.
Point 1: Understand what branding means
This is where the problems start. [...]
Tyskie: Interactive Ad
The idea of this Ad is to promote Tyskie Beer among young people in a more involving way. they installed “Beer Mug Stickers” behind door handles of restaurants, pubs, shops etc. When people open the door they can easily imagine themselves drinking beer.
Nice vibe.
[via]
Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane [...]
Lemonade
More than 70,000 advertising professionals have lost their jobs in this “Great Recession.” Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives.
I am amazed at what adversity can bring to the human race – these people seem far richer [...]
The Living Poster Ad
This is what you call a living poster Ad – sure beats the static 2D stuff. I was wondering how long the fish were going to survive in there, but you will notice at the end that the living conditions were all above board.
Imagine KFC trying to do something like this – cramming a couple [...]
Sympervising: How to get millions of people to talk about your brand
An Indian company called Aircel put up this billboard with a rubber dinghy suspended by a rope from it. The idea was that if one of India’s infamous monsoons struck and left people stranded they could cut the rope and row to safety on the Aircel dinghy.
SpringWise reports: Aircel’s billboard, erected by outdoor agency Primesite [...]
