Tag Archives: advertising agencies
Sympervising: How to get millions of people to talk about your brand
An Indian company called Aircel put up this billboard with a rubber dinghy suspended by a rope from it. The idea was that if one of India’s infamous monsoons struck and left people stranded they could cut the rope and row to safety on the Aircel dinghy.
SpringWise reports: Aircel’s billboard, erected by outdoor agency Primesite [...]
What is the worth of a Cannes Gold Lion?
This link was sent to us this morning. It’s a short video of a guy going around investigating the worth of a Cannes Gold Lion. (The Cannes Lions International Advertising Festival is one of the advertising industry’s most celebrated award ceremonies.)
Nice. Nothing like taking the piss out of an industry famous for being a little [...]
King Steer advert for Steers by King James
We like this ad:
The advert was conceptualised by SA advertising agency King James, and directed by Velocity Films. “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director from King James. “But [...]
Advertising agencies’ recession spat
This has done the blogging rounds already but it’s still worth an Ideate post.
These are two successive billboards seen in South African airports, both placed by successful South African advertising agencies. First The Jupiter Drawing Room, then Ogilvy’s rejoinder. It’s the next in a long line of advertising wars between brands, but the first I’ve [...]
