Retail Customer Marketing: You May Be Missing The Point
by Ian Steyn on 22/05/13 at 8:30 am | No comments
Grocery stores are not just grocery stores anymore. Most South African retailers have added some form of product line extension to their standard offering of household items and produce. Even corner cafés are selling electricity and airtime, whilst the larger chain stores now allow customers to pay their bills and speeding fines, or even book [...]
Click to read the Full StoryIn A Time-Poor World, Deal With Delays, Kill The Queues
by Aki Kalliatakis on 15/05/13 at 11:45 am | No comments
The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly – and they then start looking for other things that have gone wrong. Waiting customers, in their frustration, may make a scene, exaggerating [...]
Click to read the Full StoryThe Balancing Act Of Localisation
by Ian Henderson on 14/05/13 at 10:30 am | No comments
Finding the point where cost and reach intersect. On entering new territories, companies are confronted with the need for localising their offering, literature or even brands, to maximise their reach. But how far can they go to accommodate marginal languages while still making a decent return on investment (ROI)? Inverse calculation The ROI calculation involves an [...]
Click to read the Full StoryGoogle, Ogilvy And Machine Join IMC Conference Keynote Speaker Line-Up
by Staff Reporter on 14/05/13 at 8:30 am | No comments
This year’s Cape Town edition of the Integrated Marketing Communication Conference has announced the latest additions to its already-strong keynote speaker line-up. Taking place at the Cape Town International Convention Centre on the 10th and 11th of June, this marketing conference will give delegates the tools and insights to execute effective, integrated marketing strategies that [...]
Click to read the Full StoryManaging Online Social Mentions Around Your Event
by Ruth Steyn on 13/05/13 at 1:00 pm | No comments
Social media and review sites are playing an increasingly important role in event exposure and coverage. The recent Taste of Cape Town event is an example of how event attendees take to social platforms to tweet reviews, share Instagram photos and offer their opinion on value for money and overall experience. For instance, Nash of Bangers and Nash was [...]
Click to read the Full StoryGetting Into The Swing Of POPI
by Pieter Streicher on 13/05/13 at 10:45 am | No comments
Keeping track of the latest version of impending legislation as it makes its way through the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and stop-start affair. Over the last [...]
Click to read the Full StoryThe Founder Institute Comes To Johannesburg
by Staff Reporter on 13/05/13 at 8:30 am | No comments
The Founder Institute (FI) is in the exploratory phase of opening it first Johannesburg chapter. The FI is the largest technology incubator globally, operating in over 40 cities and having successfully incubated more than 750 technology startups. The approach of the FI is unique in a number of ways: Firstly, the course is a part time, with lectures [...]
Click to read the Full StoryDMMA Provides Industry With Top Tips On How To Win A Creative Award
by Staff Reporter on 08/05/13 at 8:30 am | No comments
The Digital Media and Marketing Association (DMMA) held a “How to Take Home a Trophy” workshop on Thursday, 25 April, at the 20 West Hotel in Sandton, Johannesburg. The workshop, which aimed to unpack exactly what it takes to win an award, was attended by over 90 delegates and included presentations by prominent personalities within [...]
Click to read the Full StoryDoes Branded Content In The Broadcast Space Work?
by Staff Reporter on 07/05/13 at 8:30 am | No comments
There’s no doubt about it branded content is everywhere, in different shapes and forms. But does it achieve what it sets out to? Quizzical Pictures, a South African-based production house believes it does, provided that the brand proposition and the entertainment proposition are closely aligned. From branded reality shows for aspiring young actors, to branded [...]
Click to read the Full StoryAfrican Journalist Wins 2013 IWMF Lifetime Achievement Award
by Staff Reporter on 06/05/13 at 6:30 pm | No comments
For the past 22 years, the IWMF has paid tribute to women journalists who risk their lives to report the news with its Courage in Journalism Awards. This year, the IWMF honors: Najiba Ayubi, 45, managing director for The Killid Group in Afghanistan. Ayubi has spent more than a decade working under anonymous threats and attacks [...]
Click to read the Full StoryMake People And Branding Your Recipe For Success
by Pam Moore on 06/05/13 at 1:15 pm | No comments
The Human Resource management field is changing fast, becoming a major strategic player for organisations and leading the way in which companies are perceived – not only by their employees – but by customers and clients as well. Human resource management or HR is quickly developing into a cutting-edge sector within companies, responsible for spearheading [...]
Click to read the Full StoryFeatured Articles
88mph Opens Applications In Nairobi
No comments88mph, an early stage startup fund and 3 month accelerator program has opened applications for Nairobi. The program assists start-ups by giving them investment of up to a 100k, access to business networks and the know how to quickly grow their businesses. 88mph’s strategy in Africa is to fund strong teams and web-mobile ideas that [...]
Click to read the Full StoryCape Town Workshop Deals With Employee Empowerment
1 commentConsider what you might be able to achieve if all the employees in your business had the necessary access to information, knowledge and skills to identify opportunities for improvement and make the best decisions for the overall business every single day. Putting power into the hands of staff members not only makes for a more [...]
Click to read the Full StorySupply Chain Management And Operations Management: What’s The Difference?
No commentsSupply Chain Management and Operations Management are two terms that are often, and easily, confused. Supply Chain Management is concerned with strategic choices, sharing of information and resources, coordination of logistics, and capacity to optimise the cost-effective creation of value along a supply chain. Operations Management, on the other hand, covers the activities, decisions and [...]
Click to read the Full StoryGrade 12’s: Last Call To Apply For Fellowship
No commentsApplications to the Allan Gray Orbis Foundation Fellowship close 30 April for Grade 12’s. The deadline to apply for the Allan Gray Orbis Foundation Fellowship is near: Applications for Grade 12’s close at the end of this month. The Allan Gray Orbis Foundation, which aims to develop a new generation of dynamic entrepreneurial leaders who [...]
Click to read the Full StoryEntrepreneurship Falls To New Low In SA
1 commentAlmost three years after the FIFA Soccer World Cup, entrepreneurial activity in South Africa has dropped to an alarming new low. Entrepreneurship in South Africa has fallen dramatically with economic experts worrying about the impact on the economy and job prospects for young South Africans. According to research released by the Global Entrepreneurship Monitor at [...]
Click to read the Full Story
