Archive for 'Projects'
The 2009 90 day Business Challenge
This weekend marked the final 90 day count down to the end of 2009. This also marks the start of the 90 day challenge for Business Owners, giving us 9 projects each over a 10 day period to help focus our business before the start of 2010.
The 9 projects are:
Product Distinction
Customer Service
Web Marketing
Financial Planning
Staff Alignment
Personal [...]
You can set this man free…
The guy behind bars in the picture below is Gerhard Pieterse, chairman of Autism Western Cape.
Gerhard’s voluntarily put himself in jail to raise funds for his organisation, which is in desperate need of funding to assist the rapidly growing challenge of Autism in South Africa. The Jail4Bail initiative has been featured in Kfm, eTV, Cape [...]
YuppieChef Blog
We’ve just rolled out a new blog for YuppieChef. Basically we’re going to be posting about the latest and hottest cool kitchen tools from around the world; some available at the YuppieChef Online Store and others…we’ll hopefully soon. Yuppies this way
Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane loves to write [...]
Bug Zapper Frenzy
Not sure why (other than it’s the silly season), but in the last two days, we have sold 141 Bug Zappers. Now despite Fred’s recent post on the Bug Zapper, we must admit that only few months ago, we were considering giving this project away as a little part time home business, with the potential [...]
New Project: Art Revision.com
In the Ideate spirit of starting small businesses in South Africa (see Bug Zapper et al), this week we launched our latest project called Art Revision.com. This new online venture is the result of my wife’s desire to be creative and make cash, while remaining at home with our growing brood of kids (Yes, folks, [...]
Benefits of the Bug Zapper
Since Extreme Business*, which took place a year ago, the Bug Zapper has become a ubiquitous item in the households of many South Africans. My brother-in-law, Pete, has since opened his own gift shop ‘Perfect Prezzies’ where he sells the Bug Zapper along with items of such high repute as the Stelton vase, the Osti [...]
Our marketing experiences
One of the lessons we learnt when we launched Bug Zapper in 3 days a year ago (read about it at the bottom of this page) was that marketing cannot be an after-thought. We had aimed to make a sale within 3 days, but focused almost entirely on the branding, the e-commerce system and the [...]
YuppieChef is Live!
It took longer than expected, but hopefully well worth the wait. The site for top cooking tools, tips and gizmo’s for cool cooks & cool cook wannabes is up and running and ready for some serious online action.
www.yuppiechef.com
Shane Dryden is the ‘Maven’ at Ideate. The driving-force of Yuppiechef, Shane loves to write on advertising [...]
Your Lucky Break
Introducing the Lucky Break Wishbone. Proof that it’s possible to sell almost anything.
Now producing 30,000 wishbones daily (they retail for 3 bucks a pop) Ken Ahroni, the company founder, expects 2006 sales to reach $1 million.
The idea was born out of a great need – there simply weren’t enough wishbones to go around the Thanksgiving [...]
New Flag Kit Feel
We have changed the focus of Flag Kit slightly (One of our recent small business projects), moving away from a patriotic feel to a more “we deliver flags to your door quickly” feel, with a touch of the 2010 fever. (The old header design is two posts down in case you missed it)
This last [...]
