Archive for 'Marketing'
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
How To Build An Engaged Online Community
To end off 2011, digital marketing agency World Wide Creative is running it’s last Heavy Chef Session of the 2011 in Cape Town. The event features two of Cape Town’s favourite speakers, Dave Duarte and Fred Roed, focusing on one of marketing’s hottest topics: building an online community.
Dave Duarte is one of South Africa’s best [...]
South Africa’s Biggest Online Store Publishes 2011 Festive Season Findings
Yesterday we published the DMMA’s survey on ecommerce in South Africa, which produced some surprising results – for example that many consumers still preferred to research their purchases instore before buying them online. This prompted a few of us to wonder why they didn’t just buy them in-store right then… but that’s just us. So, [...]
DMMA Research On E-commerce In South Africa Shows Surprising Results
During the month of October 2011, the DMMA and Effective Measure performed a joint research project into South African e-commerce trends. The response was positive, with 1001 respondents who were sourced from a survey that ran across over 400 websites.
The survey asked five key questions relating to the use of the Internet as a [...]
Emotive SA Ad Campaign Underlines The Need For Heroes In Society
The Ideate team likes this advert, not just for the good cause (it’s for child care organization Cotlands) but for the message. It talks about the need for heroes: “Children who have heroes, become heroes”. Ideate believes that South Africa needs to mould and celebrate heroes in our society.
Cotlands’ own Watch the video below:
We [...]
Marketing Event Focuses On Online Advertising: Johannesburg 23rd November
Never has a marketing medium presented a more murky and confusing profile as online advertising. Next week the premium monthly marketing event, the Heavy Chef Sessions, aims to bring clarity to this tricky topic.
Do people ever click on adverts? Should they even bother? Do those bouncing, flashing, irritating web ads hold any value within [...]
Full List Of ‘Bookmarks’ Digital Marketing Winners From Last Week
Cape Town – The Bookmarks, South Africa’s premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners. The ceremony, held at Pigalle in Cape Town last week, was a gathering of the who’s who of the digital and online world. Big winners included Quirk, NATIVE, Ogilvy [...]
Inspiring Social Good Through Social Media
There is no denying that social networking is no longer “the next big thing,” it’s “THE thing” – with sites like Facebook now home to over 800 million active users and Twitter well over 200 million registrants. The numbers alone mean that it would be a huge mistake to overlook social networks as a viable [...]
Bookmarks Finalists Announced
The Bookmarks Awards are upon us. The finalists have been announced from a list of thousands; whittled down to a shortlist that you can see below. The caretaker of this blog, digital marketing agency World Wide Creative, appears in three categories, for its work with Grootbos, Virgin Mobile and Exclusive Books. The winners will be [...]
