Archive for 'Marketing'
Local SA Creative Shop Gets Hard Core With Ed Hardys Energy Drink
Ed Hardy Energy Drink, synonymous with the tiger logo on their apparel, approached MetropolitanRepublic in December 2011 to create ads for their new energy drink.
When MetropolitanRepublic were commissioned to create a radio advertisement for Ed Hardy energy drink, they merged the ‘Party Hardy’ proposition with a stereotypical “hard oke” to create a character so [...]
Five Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
South Africans Mean Business With E-Commerce
A recent PayU survey reveals that 75% of respondents believe online shopping is the way of the future. There is no doubt that online shopping is booming in South Africa. Results of a recent News24 online survey conducted by PayU, a South African online and mobile payment service provider, support findings from a World Wide Worx [...]
1 Min. With A Superhero: James And Neil, Co-Founders of My Destination
James Street and Neil Waller are the Co-Founders of My Destination. I had the opportunity to chat to the two founders about their company, social media and the economic downturn.
Established in 2006, My Destination is a start-up business that’s grown on a shoe string budget, out of the university dorms of their two Co-Founders, [...]
Rewards And Loyalty Conference in SA Coming Up.
World Wide Creative will be one of the companies presenting at the upcoming Loyalty and Rewards Conference and Exhibition. Fred Roed, Chief Executive Officer, will be addressing delegates on “Why social media is your most important customer loyalty tool.” He will be sharing the stage with other rewards and incentive based companies such as Mobilitrix; [...]
5 Social Media Ideas For The New Year
You know what social media is, but do you know how to maximize its potential in your life? Any entrepreneur worth his or her salt should be actively leveraging social media in order to harvest new ideas, monetize old ones, and send your financial endeavor on an arc of meteoric growth. Whether you’re in the [...]
Holiday Marketing Tip: Show Gratitude
Show your gratitude to your customers during the festive season. As much as it’s been a rough year for a number of businesses, the best way to put positive energy out there is be grateful for the customers that have supported you.
Make up a small hamper, and send it on to your best/most [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
Are You Paying Too Much For Design?
Paying too much for a great design? You might be. An image is worth a thousand words but needn’t be at a cost of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
