Archive for 'Marketing'
Creating a Profitable Website for your Company
The penny dropped about 7 years ago when I was talking to a crowd of business owners. I asked the question “How many of you have a company website?” Every single member in the audience put their hand up. I then asked “How many of you see value in your website?” Not one person moved. [...]
Top 3 social networks to market yourself on in South AfricaTop 3 social networks to market yourself on in South Africa
Entrepreneurs are always being spread to thin having to do all the work in the business. So with this in mind I though your would like to know the top three social networks that should give you the best return on your marketing effort online.
Facebook
Only because everyone is on Facebook. This is a great network [...]
How big is the network on Linkedin in South Africa?
It has been ages since my last post to Ideate and to be honest I have missed it. I left things off with two articles on Linkedin that looked at why you should and how you can start networking.
Since the we have been doing some research into Linkedin usership in South Africa and found 600 [...]
What The F**k is Social Media Now?
This slideshow has been doing the rounds for some time now, but it appears the author has just updated it. With many, many views of the previous iteration (“What the F**k is Social Media”) it appears this one will be just as popular. A nice, no-frills approach to the topic of social media. Check it [...]
Friday Giveaway: Hamper of E-Marketing Books
To have the entrepreneur characteristics and qualities you require in order to succeed, you need to continually upskill yourself. This week we’ve been alerted by our sister site, The Heavy Chef Project, of a little initiative they’ve got going on to name the little fella on the right here.
Yep, that’s right folks. This portly chef [...]
The No. 1 Reason Entrepreneurs need LinkedIn
The biggest asset that any entrepreneur has is the network of people they know. You can have the best product or service, but if your networks don’t have the strength to make your ideas fly they will not take off.
Mike Saunders is an internet marketing consultant and social media coach. If you like what he [...]
The Biggest Evidence Bag in SA – The Drive Dry Campaign
I’m a huge fan of guerilla advertising campaigns and I sure think this campaign from Brandhouse was very successful.
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 wheels. Besides moonlighting as the Heavy Chef girl at World [...]
Start Networking on Linkedin
Linkedin has over 600 000 users in South Africa and over 30% of those people are in management positions or higher.
Mike Saunders is an internet marketing consultant and social media coach. If you like what he has to say visit his blog on internet marketing strategy or follow him on twitter and Facebook – [...]
3 Quick Social Media Marketing Tips for Entrepreneurs
Social media marketing can take up way too much time when you are trying to run a business. There’s a ton of benefit to using social media for business. I have learnt this myself as I launched my consulting career primarily off twitter and blogging. So I thought I would give you three quick tips [...]
Business Tip of the Week: Marketing/Networking
Do something different if you’re trying to reach the big boys. If you’re trying to pitch an idea (or lay out a sales proposal, or just pick someone’s brain), but are struggling to reach the decision makers, try a different tack.
Gareth Cotten is one of the growing breed of SA entrepreneurs with that ‘world-domination’ look [...]
