Archive for 'Marketing'
Retail Customer Marketing: You May Be Missing The Point
Grocery stores are not just grocery stores anymore. Most South African retailers have added some form of product line extension to their standard offering of household items and produce. Even corner cafés are selling electricity and airtime, whilst the larger chain stores now allow customers to pay their bills and speeding fines, or even book [...]
Google, Ogilvy And Machine Join IMC Conference Keynote Speaker Line-Up
This year’s Cape Town edition of the Integrated Marketing Communication Conference has announced the latest additions to its already-strong keynote speaker line-up. Taking place at the Cape Town International Convention Centre on the 10th and 11th of June, this marketing conference will give delegates the tools and insights to execute effective, integrated marketing strategies that [...]
Managing Online Social Mentions Around Your Event
Social media and review sites are playing an increasingly important role in event exposure and coverage. The recent Taste of Cape Town event is an example of how event attendees take to social platforms to tweet reviews, share Instagram photos and offer their opinion on value for money and overall experience. For instance, Nash of Bangers and Nash was [...]
Getting Into The Swing Of POPI
Keeping track of the latest version of impending legislation as it makes its way through the South African parliamentary system can be a nigh on impossible task. So prepping your business for upcoming law – such as the Protection of Personal Information (POPI) Bill – can be a challenging and stop-start affair. Over the last [...]
DMMA Provides Industry With Top Tips On How To Win A Creative Award
The Digital Media and Marketing Association (DMMA) held a “How to Take Home a Trophy” workshop on Thursday, 25 April, at the 20 West Hotel in Sandton, Johannesburg. The workshop, which aimed to unpack exactly what it takes to win an award, was attended by over 90 delegates and included presentations by prominent personalities within [...]
Does Branded Content In The Broadcast Space Work?
There’s no doubt about it branded content is everywhere, in different shapes and forms. But does it achieve what it sets out to? Quizzical Pictures, a South African-based production house believes it does, provided that the brand proposition and the entertainment proposition are closely aligned. From branded reality shows for aspiring young actors, to branded [...]
Social Media: An Essential Tool For Internal Communication
Social media is becoming more and more pervasive and has already been entrenched as a tool for external marketing. But what about internal communication? New research shows it might be groundbreaking there as well. Harnessing social media for business purposes has been firmly embraced by the savviest companies, and recent research shows that lately, the [...]
Xpanda Universally Panned For Racist And Sexist Adverts
This week, Xpanda, the local manufacturer of security gates, released a series of adverts that were deemed by the South African press as tasteless and poorly executed. The worst example includes a voiceover artist doing a cringe-worthy rendition of a black intruder in jail. The transcript goes like this: “What you inside for, boet?” “Eish, [...]
Set Your Own Design Trends For 2013
While it is often not given the credit it deserves, great packaging can either make or break an item. Packaging has evolved to no longer just the label on a bottle but rather how a brand is presented to the consumer as a whole. Due to the plethora of product offerings on the market today, making it [...]
NATIVE Invites 4X4 Enthusiasts To Go Off-Road, Online, With Isuzu’s Trail View
When Isuzu decided to launch its new range of Isuzu KBs, it didn’t want ‘just another campaign’, it wanted to make a meaningful impact on its 4X4 community and prove that the Isuzu KB was a capable bakkie in every way. “When Isuzu approached the NATIVE team with the challenge, we knew we needed to create a piece [...]
