Archive for 'Marketing'
Tip for the Week From The Finance Coach
Finance tip: Estate planning
Draw up, or update, your will. Having recently gone into a new tax year here at home, and with the tax changes in the annual Budget having been announced, it reminded me that it’s a good time to have a look at your will. For too many people, this is something they [...]
What Business Folk are Reading Right Now – Louis Jv Rensburg
I have been hearing the name ‘Viral Loop‘ going around a lot these days and so I asked Louis Janse van Rensburg from World Wide Creative to tell us a little bit more about the book and what he thought of it.
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. [...]
New Biblioteq ads from FoxP2
We’re huge fans of our boys from FoxP2. They’ve pushed the envelope so many times in their short time in the local advertising industry that it’s getting boring.
Except there’s nothing boring about their latest work for Biblioteq, the ‘alternative’ book sellers.
Check it out…
Click on the pics to view large (the copy bottom right says “Feel [...]
Using ‘word of mouth’ marketing in social media
Word of Mouth Marketing
I have had about 15 conversations with small businesses over the last week that still claim that word of mouth is still their number one lead generator.
Word of mouth marketing works so well because people hold the reference of a friend or family member in very high regard. The experience of [...]
SA online retailer holds Woolworths to ransom
I’m a huge fan of guerrilla marketing. As a business owner, I’m well aware of the limitations of marketing budgets and the ongoing quest to spot snappy marketing opportunities. And so, when I saw this from my colleagues over at Yuppiechef, I rubbed my hands in glee.
I’ve been tweeting about it like crazy, but I [...]
The missing link in web development and design
I would like to share with you three strategic components of internet strategy that are so often overlooked in the development process. These components are simple but effective questions that will help you to present yourself online in a better light. They will also give you clear litmus test to measure the success of your online presence.
Guerilla Marketing: What Makes it so Successful?
What makes guerilla marketing campaign so successful? They are unexpected, unconventional and potentially interactive. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget rather than a big marketing budget. What it is big on is creativity. Consumers are usually targeted in unexpected places. Guerilla [...]
Is linking Twitter to Facebook a good idea?
I have noticed something very disconcerting in the social media marketing arena. People have taken to duplicating their status updates and blog posts into as many social networks possible. What’s even more disheartening is that most people thinks that this is a great idea.
Duplicating updates to social networks shows that we have technical expertise but [...]
Online Reputation Management: What is it, and why should you care?
Last night The Killers played at Val de Vie farm near Paarl. The concert, according to some guys at work with me, rocked the house, but the big point of discussion was the parking debacle that cast a dark cloud over the event.
Check this out from the Twitter stream a few minutes ago:
(Click here to [...]
What to buy your customer for Christmas
Every year we are faced with some challenging prospects of what to buy our clients to boost their loyalty and show our appreciation for all their money throughout the year. The changing economy has clearly changed the type of gifts people are looking at this year. Here are some examples of what you can expect:
Bruce [...]
