Authors
The only South African blog written for entrepreneurs by entrepreneurs.

This blog is about entrepreneurs thinking BIG. We try to keep the tone light and fresh, current and sometimes controversial. We like to give things away. If you’d like to advertise on this blog, or give stuff away, please email us at info[at] ideate.co.za and we’ll send you a sheet with some ideas on how to get on the map using Ideate’s 2000 or so readers per day. Meet our authors:
Fred Roed (Editor)
Fred is the marketing guy in the Ideate team. Fred likes talking about online branding, The Simpsons and old Christopher Walken movies. Fred has watched True Romance around 30 times, and can recite the ‘watch scene’ from Pulp Fiction verbatim. Fred is responsible for sales and marketing at World Wide Creative South Africa. Fred also blogs at The Heavy Chef, a blog dedicated to testing recipes for Internet Profitability.
Email fred[at]worldwidecreative.co.za or follow Fred on Twitter here: @Fred_Roed
Mike Perk (Finance)
Mike is both the Managing Director and Web Marketing Director at digital marketing agency World Wide Creative. Mike co-founded The Heavy Chef Project. He loves anything to do with Spurs and co-hosts the popular football video blog: Free-Kick.tv. Mike is a huge fan of Johnny Cash and Puerto Rican music with a claim to fame that he wore Gordon Gekko shirts before Gordon Gekko. Mike also happens to know a fair amount about web marketing, creating profitable websites, presenting on SEO, usability and analytics at digital conferences and marketing courses in the UK and Africa
Email mike[at]worldwidecreative.co.za or follow Mike on Twitter here: @MikePerk
Yolandi Janse van Rensburg (Sub-Editor)
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 wheels. Besides being the Heavy Chef girl at World Wide Creative, Yolandi runs Autofemme, a blog about cars, as a business on the side.
Email yolandi[at]ideate.co.za or follow Yolandi on Twitter here: @Yolandi_JvR
Bruce Wade
Bruce Wade is a Business Coach working out of Cape Town, South Africa. He’s a coach working out of Cape Town’s many coffee shops and restaurants in Cape Town. A free thinker, as well as a free-thinking coffee nut, Bruce likes to use the world as his office. Bruce also happens to be the founder of EI, a business consultancy firm.
Email bruce[at]ei.co.za or follow Bruce on Twitter here: @bruce_Wade
Mike Saunders
Mike is the CEO of DigitLab, a digital marketing and social media agency, as well as Keynote Speaker and Social Media Coach at TomorrowToday. An internet strategy consultant by day, and blogger by night on www.mikesaunders.co.za, Mike is the guru on all things digital and provides training, presentations, and consulting on strategy, social media, social business, internet marketing, and the new world of work.
Email mike.a.saunders[at]gmail.com or follow Mike on Twitter here: @MikeaSaunders
To contact Ideate click here.

