Archive by Author
How do you choose the name of your business?
It seems like the most simple part of setting up your own business but choosing the appropriate name for your company is an important step that should not be over-looked.
The short answer:
Don’t try to be fancy or clever. Try to pick a name for your business that immediately gives potential customers some idea of what [...]
Free Marketing methods that a start-up can use
This is one of those things people are constantly searching for. So, you have a great idea and you have everything in place to launch your new business. But how do you market it efficiently without spending too much or anything at all?
Tim Cruise is the co-founder and co-owner of SMSWEB, a provider of school-to-parent communication solutions [...]
What can Entrepreneurs do to rise above the noise?
The Short Answer:
Do Something Different. It doesn’t have to be expensive, as long as it’s memorable and leaves a favourable impression with your target customer/s. What you do will depend upon who your customers are…
The Longer Answer:
It’s important to remember that the best form of marketing – anywhere, anyhow, anytime – is word-of-mouth recommendation, officially [...]
Is it feasible for a small business to spend money on traditional advertising?
The short answer is – probably not. Traditional advertising channels are relatively expensive, and require significant investment to produce a reasonable return; the kind of money you’re talking about is usually way more than a small business could/should spend on advertising and marketing…
Tim Cruise is the co-founder and co-owner of SMSWEB, a provider of school-to-parent [...]
