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Corporate Use Of ‘Gamification’ Drives Brand Engagement And Business Goals
Companies of all kinds have begun to introduce‘ gamification’ into the way their products, processes, training and marketing are presented and consumed. Gamification is particularly successful at promoting engagement with brands and portfolios, and driving strategic objectives like increased sales, marketing and even innovation. This is because of a predisposition in many people to respond [...]
Top Tips For Converting Online Visitors
The Many Goals Of Being Online An online presence can take several forms and have any one of multiple objectives. The goal with an e-commerce website, for example, is to sell goods or services. As a run-up to a possible future sale it may wish to hook site visitors into a loyalty programme, or for [...]
Success Of Mobile App Model Takes Mobile Retail Mainstream
For more than a decade, mobile retail occupied a very narrow, highly profitable but insignificant niche involving small-ticket items like ringtones and wallpaper. Unstructured and fragmented, the industry doddered around in extended infancy, suffering reputational challenges along the way due to the unscrupulous practices of some merchants who largely escaped accountability. Hit by a tsunami [...]
