Archive by Author
The Give Back Project
(Disclaimer: Merge is one of my companies) One of the most effective forms of communication today is video. There is no other medium which packs in the same amount of objective information and subjective emotion into such a small space of time. This is why YouTube has recently become the second most used search tool [...]
Tweeting the Shark Attack
As most of you know by now, there was a fatal shark attack on Fish Hoek beach yesterday afternoon.
View more articles by Sean Tucker.
10 Tips for Boosting your Blog
So you’re putting loads of effort into writing posts for your new blog, and now you want to make sure that you build up a solid audience to read all your hard work. Here are 10 basic tips for boosting your readership.
View more articles by Sean Tucker.
3 Options for Hosting Video with Social Media
Every self-respecting website needs a well produced promo video, and I’m not just saying that because I’m a videographer. Placing a short video on your home page, to wet the appetite, should entice people to read more about your brand and increase the time they are willing to invest on perusing your site.
View more [...]
Using Twitter to build your SME
Many are dismissive of this ‘Social Media’ thing assuming that it’s fad-ish and transient. But look again. These are the spaces where people are talking online everyday, and so it’s somewhere you need to be.
Lets take a look at Twitter for example. Imagine you are a small coffee shop, here are 5 ways to use [...]
Q and A with ‘Tutu’ and ‘Mandela’
I attended the launch of ZA News last week. I’m sure by now most of you will have had a chance to view a few online episodes.
One of the big questions I had when hearing that they would be producing 5 original shows a week was, “How are they going to be able to churn [...]
The Launch of ZA News
On Tuesday Ideate was invited to the launch of ZA News; the new political satire show from co-creators Thierry Cassuto and Zapiro. To get a picture of what the show is, you only need imagine Zapiro’s trademark visuals come to life in ‘Spitting Image’ style rubber puppets, which incidentally used to give me nightmares as [...]
