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Five Steps To A Viral Mobile Campaign – Step 4: Use Video
I love video, it’s such a simple media to share and it engages so many senses. I understand why ATL, and TV specifically, has been the Biff since the 40’s. The beautiful stories told by brands in 30 seconds – just look at some of the awesome work by Allan Gray and I really enjoyed [...]
Five Steps To A Viral Mobile Campaign – Step 3: Achieving Viral Reach on Mobile
Step number three: Don’t play it safe
When we receive a brief and the client wants to achieve viral reach we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move [...]
5 Steps To A Viral Mobile Campaign – Step 2: Cater For Quantity
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral [...]
5 Steps To A Viral Mobile Campaign – Step 1: Merge Left And Right Brain Thinking
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed [...]
