Archive by Author
Using ‘word of mouth’ marketing in social media
Word of Mouth Marketing
I have had about 15 conversations with small businesses over the last week that still claim that word of mouth is still their number one lead generator.
Word of mouth marketing works so well because people hold the reference of a friend or family member in very high regard. The experience of [...]
The missing link in web development and design
I would like to share with you three strategic components of internet strategy that are so often overlooked in the development process. These components are simple but effective questions that will help you to present yourself online in a better light. They will also give you clear litmus test to measure the success of your online presence.
Is linking Twitter to Facebook a good idea?
I have noticed something very disconcerting in the social media marketing arena. People have taken to duplicating their status updates and blog posts into as many social networks possible. What’s even more disheartening is that most people thinks that this is a great idea.
Duplicating updates to social networks shows that we have technical expertise but [...]

