Archive by Author
Book Review: Bill Clinton ‘Back To Work’
Despite Clinton’s obvious human flaws, he’s shown a remarkable ability to thread his way through politics and public opinion with deft subtlety. This book proves he’s a smart guy – really smart – and if you want a lucid peek into the debate raging within United States politics, you’ll do worse than a light canter [...]
Book Review: Richard Branson ‘Screw Business As Usual’
Before I start on this review it’s worthwhile to mention that Sir Richard is a client of the digital marketing agency that I own so there may be a *small* bias. I read Branson’s new book ‘Screw Business As Usual‘ in two days, and am currently rereading certain chapters of it. I will aim to [...]
1 Min. With A Superhero: James And Neil, Co-Founders of My Destination
James Street and Neil Waller are the Co-Founders of My Destination. I had the opportunity to chat to the two founders about their company, social media and the economic downturn.
Established in 2006, My Destination is a start-up business that’s grown on a shoe string budget, out of the university dorms of their two Co-Founders, [...]
Welcome Back, Entrepreneurs: 5 Challenges To Get You Started
Well, it’s happened. Another year has rolled over, and 2012 marks the 7th year that Ideate has been championing South Africa’s entrepreneurs. We hope that this year will be a cracker for you, and that it will bring your dreams to reality. To kick things off, we want to challenge our readers to expand their [...]
Enjoy Your Holiday!
So, another year comes to a close. Ideate is closing up shop until the 9th January when our team of writer / entrepreneurs will come back from a well-deserved rest. After turbulent economic times, 2012 looks set to be a great year, and we’re looking forward with great anticipation.
Thank you to all the business [...]
1 Min. With A Superhero: Cheryl Nesbitt, Founder Of Africa’s Biggest Cooking School
For those of you who don’t know who Cheryl Nesbitt is, this interview should make illuminating reading. I have fond memories of sitting in Cheryl’s Cape Town living room back in the first days of Capsicum Cooking School, brainstorming her marketing strategy. Even back then it was apparent that Cheryl’s drive, determination and attention to [...]
Why The Secrecy Bill Is Such A Stupid Idea
The proposed Protection of Information Bill is an exercise in purest futility. The Information Express left the station years ago and simply cannot be stopped. Just ask the Chinese or the American intelligence community.
In the past few days I’ve overheard, read and engaged in conversations about the new bill that’s currently before Parliament. Some excerpts:
”South [...]
1 Min. With A Superhero: Styli Charalambous, CEO of Daily Maverick
We’re fortunate to have Styli from Daily Maverick in the Ideate house this morning. Styli Charalambous is the CEO of the most daring online publication in South Africa at the moment, with an extraordinary rise to prominence since it launched just over a year ago. Fresh from winning a host of Bookmarks awards recently, Styli [...]
1 Min. With A Superhero: Martin Feinstein on Cape Town Entrepreneur Week
Today we’re very privileged to be chatting to Martin Feinstein, a passionate advocate for entrepreneurship in South Africa. Martin is a Director at the Small Enterprise Development Agency (SEDA) and we thought it’d only be right to enquire about the upcoming Cape Town Entrepreneurship Week and what good things we can expect.
Martin – Tell [...]
1 Min. With A Superhero: Thomas Kolster on ‘Goodvertising’
Today we’re talking to Thomas Kolster, who recently popped into South Africa from Copenhagen, Denmark. Thomas is a Danish advertising consultant and author of the upcoming book ‘The Bible of Goodvertising’. He talks about how to move from commitments to powerful, engaging communication that changes the world for the better.
Thomas explain the concept of [...]

