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Facebook’s New Social Widget, the ‘Send’ Button

Facebook’s New Social Widget, the ‘Send’ Button

What does it mean for your website? Similar to the Facebook ‘Like’ button, the new ‘Send’ button will allow users the opportunity to share your website content, but with selected contacts. In mid November last year, Mark Zuckerberg released a figure that roughly 4 billion private messages are sent daily on Facebook. More than 350 [...]

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Is Social Media stopping real life interaction in business?

Is Social Media stopping real life interaction in business?

The question: “Is social media stopping real life interaction in business”, is one that has been asked since the launch of Facebook, chat room and the Internet. Will our virtual, online worlds stop our real life ones? As long as we are all still walking this earth, physical interaction will always be here.
The information highway has [...]

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Three Core Benefits of Pay Per Click Advertising

Three Core Benefits of Pay Per Click Advertising

The overflow of information online leads us all onto search engines and social platforms to help us find the information we’re looking for. Search engines are obliged to provide the most relevant information to our queries; otherwise we would simply not come back. Pay per click is a reliable and convenient way to advertise online, [...]

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With Facebook Insights Comes Social Media Enjoyment

With Facebook Insights Comes Social Media Enjoyment

With so much variety whilst consuming digital media and so little time browsing through it all, we really should gain insight into who we are communicating with. If you have a facebook page and no “guru” running it for you, then you should utilise the tools available. If you receive a weekly email from facebook [...]

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Is Facebook a Feasible option for a small business to grow their community?

Is Facebook a Feasible option for a small business to grow their community?

A community on Facebook is no different to a group of people with a common interest. Not everyone speaks to everyone in your area, but you live within a community and only if that community is active, does it strive to achieve great things. I must say that simply “being” on Facebook is not a [...]

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How to Start Monitoring your R.O.I from Social Media

How to Start Monitoring your R.O.I from Social Media

How to measure return on investment from social media has got to be one of the most commonly asked questions regarding social media marketing. It is also one of the trickiest topics to define a single solution for, as it depends heavily on your influence within a community of people.
Adam Mitchell is a Digital [...]

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