About Us
A business blog written by real business owners.
This blog is about entrepreneurs thinking BIG. We try to keep the tone light and fresh, current and sometimes controversial. We like to give things away. If you’d like to advertise on this blog, or give stuff away, please email us at info[at] ideate.co.za and we’ll send you a sheet with some ideas on how to get on the map using Ideate’s 2000 or so readers per day. Meet our authors:
Fred Roed
Fred is the marketing guy in the Ideate team. Fred.likes talking about online branding, The Simpsons and old Christopher Walken movies. Fred has watched True Romance around 30 times, and can recite the ‘watch scene’ from Pulp Fiction verbatim. Fred is responsible for sales and marketing at World Wide Creative South Africa. Fred also blogs at The Heavy Chef, a blog dedicated to testing recipes for Internet Profitability.
Email fred[at]worldwidecreative.co.za or follow Fred on Twitter here: @Fred_Roed
Yolandi Van Rensberg
Yolandi Janse van Rensburg writes about social media, marketing, life and, of course, cars. We say “of course” because Yolandi is nuts about anything on 4 wheels. Besides moonlighting as the Heavy Chef girl at World Wide Creative, Yolandi runs Autofemme, a blog about cars, as a business on the side.
Email yolandi[at]ideate.co.za or follow Yolandi on Twitter here: @Yolandi_JvR
Claire Stewart
Claire Stewart, HR consultant and owner of the national HR agency PeopleWise, Claire lives in Durban and has been consulting to South African businesses for over a decade. Her skills and candour are much needed in a small business environment that is famous for confusing policies. Claire helps us cover these important issues in our HR Category.
Email CStewart[at]people-wise.co.za
Bruce Wade
Bruce Wade is a Business Coach working out of Cape Town, South Africa. Let’s make that clear. Bruce is a coach working out of Cape Town’s many coffee shops and restaurants in Cape Town. A free thinker, as well as a free-thinking coffee nut, Bruce likes to use the world as his office. Bruce tries to find as many interesting spots to meet as possible, so if you happen to go into a consultation with the man, expect to be seated at either a Mugg & Bean, The Radisson or a wine farm. Bruce is the founder of EI, a business consultancy firm.
Email bruce[at]hep.co.za or follow Bruce on Twitter here: @bruce_wade
To contact Ideate click here.

