by Staff Reporter on 04/07/13 at 10:45 am
2013 is proving to be quite a year for Dummett & Co. Recently being appointed the strategic PR agency for The Midas Group, Quizzical Pictures (formerly Curious Pictures Johannesburg), Mushroom Media (Post production editing studio), Distell Mainstay and Gavin Rajah Concept.
Headed up by Craig Dummett, an industry veteran and communications specialist, Dummett & Co. is responsible for implementing focused strategic public relations, in both the online and traditional arenas, ensuring that they are always closely aligned with the business objectives of the client. The agency specialises in four client industries, namely: FMCG, tourism, health and fitness, and marketing and advertising.
Their initial focus was on business-to-consumer clients, but due to client demand and their strategic approach, this has been extended to business to business clients. The team has a thorough understanding of, and is well networked within these industries, placing them in the enviable position of providing clients with informed counsel and creative tactical outlay.
The agency’s classically-underscored approach is based on sound, qualified expertise, polished writing, and the capacity to leverage solid relationships with industry influencers, media and peers.
“It is an exciting time for the agency. This is my 16th year in the industry, and I am seeing significant potential in the near future. We have a talented core team of specialists, who have individual strengths, which enables a holistic and value-driven solution for our clients,” says Dummett. “Digital is having a massive impact on several aspects of the business, as it has extended our offering tremendously, offering strategic insight and strong execution combined with digital expertise – and this is proving to be the pathway to success. We’re showing steady growth”.
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