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Forget The Froth

by on 21/02/13 at 1:10 pm
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Coffee shops good for occasional drop in, but not regular work location, says 26,000-strong Regus survey.

Kirsten MorgendaalIn South Africa security of belongings, privacy of documents and noisy customers are the top three turnoffs for people working in coffee shops, according to a new survey from Regus amongst 26,000 businesses in over 90 countries. This contrasts with previous Regus research findings where 64% of business people globally turned to professional business centres to provide a business-like, productive environment.

The business pundit’s new darling is ‘coffee shop working’. And it sounds tempting: – free wifi, a ‘buzzing’ environment, and permanent access to a delicious cappuccino. But is the coffee shop really an ideal place to work from? Regus put the question to business people across the world to find out. The answer is a resounding “no”. We all recognise that it’s great to be able to drop in to a coffee shop when you’re out and about and get some work done, send a few emails, or have a quick catch up with a colleague. However, respondents to this survey made it quite clear that coffee shops cannot be the norm, as they are neither productive, nor secure nor professional.

Amongst the list of draw-backs for coffee shop working are loud fellow-customers disturbing telephone calls and (of course) lack of printers, scanners or regular office equipment – hardly making business easier. Coffee shops are also seen as a no-no for client meetings. In South Africa baby boomers (50%) are more likely find it difficult to concentrate in a coffee shop than gen-Y (36%).

Key Statistics

For South African workers the three biggest coffee shop drawbacks are:

  • Having to look after belongings at all times (82%).
  • Privacy of documents and conversations (77%).
  • Noisy customers disturbing their productivity (72%).
  • 67% say that background chatter also disrupts their telephone calls and 64% think a lack of access to office equipment is a disadvantage.
  • Over half (52%) think coffee shops are a no-go area for client meetings.
  • Baby Boomers (50%) are more likely to struggle with concentration in a coffee shop than gen-Y (36%).

Kirsten Morgendaal, Area Director, comments: “Trendy business pundits have been claiming that working from coffee shops is becoming increasingly popular, and we all know that the occasional visit for cappuccino with a side-serving of wifi can come in very handy. However, our latest research shows that, while it may suit for short spells, working for any length of time from a coffee shop can seriously affect productivity. Our previous research has shown that 72% of people globally find flexible working makes them more productive – but this is only in a professional, flexible workspace – as evidenced by our respondents’ views on low coffee shop productivity. At Regus, we frequently have people coming to us for a proper flexible workspace, after they have found that these trendy alternatives just don’t work for them. This study now provides hard evidence to back up our anecdotal experience. A productive workspace can’t be obtained in a coffee-and-cake atmosphere. ”

Ideate is one of South Africa's biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG. Follow us on Twitter here. View more articles by Staff Reporter.

Tags: Regus survey

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